Brooks sent a letter to every current Simpsons employee, and all the former ones he thought mattered, asking them not to speak to me. The writers’ agents sent denial after denial for interview requests and eventually stopped responding altogether…There was one “D’oh!” in James L. Brooks and the Gracie Films master plan: Many people don’t like James L. Brooks. No one gets as successful as Brooks in Hollywood without making enemies, but people carry a special dislike for the man whose power and smart media control has managed to project an image of an avuncular, loveable neurotic for the better part of 50 years.”
Reviews of the book–Entertainment Weekly, NPR–have generally been positive, with the biggest complaint being that it falls apart towards the end. This is an almost inevitable byproduct of writing a book about a studio or show that is still in progress. David A. Price’s otherwise well-researched The Pixar Touch: The Making of a Company also suffered towards the end when it attempted to put newer Pixar efforts into context without the participation of key figures.
I’m still curious to read Ortved’s book for its documentation of the early years. No doubt, there will be many more histories of The Simpsons in the years to come. This is only the first, and it appears to be a solid start towards chronicling the most successful animated TV series of all time. If you’ve read the book, please share your thoughts in the comments. The book can be purchased on Amazon for the discounted price of $17.82.