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Box Office Report

‘Boss Baby’ Turns Out To Be Bo$$ Baby

The Boss Baby, the 34th(!) feature film released under the Dreamworks Animation banner, took No. 1 at the U.S. box office in its debut weekend, pulling in a much-higher-than-predicted $50.2 million.

Box office pundits had unanimously pegged Disney’s live-action remake of Beauty and the Beastto win first place, with Boss Baby predictions ranging from $30-35 million. Like last year’s obviously low Sausage Party predictions, it’s a case of film industry observers once again underestimating the powerful appeal that animated films can have with the masses.

Directed by Dreamworks veteran Tom McGrath, Boss Baby faced an uphill battle with more than half of film reviewers giving the film a thumbs down. Audiences who saw the film ended up disagreeing with the critics; the film earned an A- Cinemascore rating from filmgoers.

The $49M opening is the biggest opening for Dreamworks since Home, which opened in March 2015 with $52 million. That film, too, received similarly poor reviews from critics, but nevetheless came out on top.

Boss Baby has grossed $60.9M from international dates, pushing its worldwide total to $111.1M. That includes a $6.5M launch in Mexico, which is the biggest-ever for Dreamworks Animation, and over $21M in Russia over two weeks, placing it among the country’s top 10 animated releases of all time.

Disney’s Beauty and the Beast, a hybrid live-action/cgi remake of the 1991 animated film, continued its remarkable run, with $45.4M in its third weekend. The film has now grossed $393.3M in the United States. Adding the $481.6M from international territories, the Bill Condon-directed film has earned an excellent $874.9M worldwide. The top five markets outside of the U.S. are currently China ($80.6M), U.K. ($64.6M), Brazil ($31.2M), Korea ($30.2M), and Mexico ($27M).

Rupert Sanders’ Ghost in the Shell, based on Masamune Shirow’s manga Ghost in the Shell, opened with $18.7M in the U.S., good for third place, but a disappointing launch for Paramount, which spent $110M on the production. The lack of enthusiasm for the film isn’t surprising considering the year-long backlash to the casting of Scarlett Johansson, a role that many fans felt would have been more suited to an Asian actor.

Also, Sony Pictures Animation’s Smurfs: The Lost Village opened in nearly three dozen territories ahead of its U.S. release next Friday. The film picked up $15.1M from these foreign plays.

  • Jack Newman

    I won’t be seeing this until after I see Smurfs: The Lost Village.

  • Exilov

    >How to Train Your Dragon 2 and Kung Fu Panda 2 underperform at the box office and are seen as ‘failures’ by many

    >Boss Baby and Home exceed expectations

    And people wonder why DreamWorks is churning out dumb comedies instead of more mature animated films….
    Just giving people what they want… *facepalm*

    • Dave 52

      I haven’t seen Boss Baby yet but I can tell you this: There is nothing wrong with DreamWorks making mostly “dumb comedies”. They have been doing that for years now the only difference is that unlike some of their previous “dumb comedies” they are just plain dumb. A movie like Monsters Vs Aliens may be dumb but it’s cleverly dumb to the point where it’s kind of smart. A movie like Home is not clever in the slightest. There is NOTHING wring with DreamWorks doing “dumb comedies” as long it’s the good type of dumb comedy where amongst all the silliness there is some cleverness and actual laughs. Also, even if they made more “mature” animates films that wouldn’t automatically mean they would be good. Not that I have anything against DreamWorks making more “mature” animated features it’s just that I feel that they can balance between both.

      • Barrett

        I vastly preferred the “dumb comedies” of DWA 10-15 years ago such as Megamind, Monsters vs. Aliens, and Madagascar, vs. the more recent ones. Even the Penguins film was a disappointment, and I loved those characters. It seems like Dreamworks hasn’t done all that much really hilarious in years, though I have yet to see Trolls or Boss Baby, so I guess I can’t really say for sure.

    • Doconnor

      How to Train Your Dragon 2 and Kung Fu Panda 2 had higher expectations, but didn’t meet them, but still brought in more money then Home, which has lower expectations.

      I guess it depends is exceeding expectations or making more money is important. I understand the stock market values exceeding expectations more (because that makes your stock go up).

  • Dustin Koski

    If I watched this I would probably be annoyed with how I didn’t hate it enough.

  • Pedro Nakama

    Looks like the people who projected Hillary Clinton’s poll numbers found a new job.

  • This could be a good thing for DreamWorks, should it continue to make revenue like its first weekend. Might get a sequel like Trolls (which I was not expecting) and (yes and) Captain Underpants (that’s getting a sequel, no question).

  • Mermaid Warrior

    I’m… Surprised. Didn’t think that babies were popular subjects for films. My only guess is that the success can be attributed to the lack of kid movies out at the moment. I don’t want to complain, since DW has been having trouble lately and I’d hate for them to go out of business, but I don’t look forward to the inevitable sequels.

    • Troy

      In terms of using the subject of babies in film, Warner Bros’ Storks is the closest to compare and by the looks of it, it came out too soon. However I’m pretty sure we’re too reading too much into the thing as there are other factors, mostly about whether the critics and audience are seeing the same thing.

  • Too Many Cooks

    I think Ghost in the Shell flopped because anime is niche, not because of the whitewashing controversy.

    • Kyle_Maloney

      Even if its true that anime is niche, I don’t think that’s why it failed. If you have no idea about the source material you would just think of it as a sci fi movie. Those are not niche at all.

  • The biggest question now is how this will do against Smurfs: Lost Village next weekend.

  • Cindy Gagnon

    It exceeded my expectations, but they were pretty low. It was very entertaining and as for any big studio movie, the animation was amazing. They could have easily failed to tell the story from a kid’s perspective, but it turned out well.