I wrote last month about the plan of Rocko’s Modern Life creator Joe Murray to raise $16,800 in 45 days to complete his animation project Frog in a Suit. Using the crowd-funding site Kickstarter, Murray reached that goal yesterday, with nine fundraising days to spare.
Murray’s success is significant because he’s the first creator from the established world of TV animation to appeal directly to his fanbase through crowd-funding. The money he raised will be used to produce two three-minute episodes of Frog in a Suit. He then plans to use these shorts to persuade mainstream advertisers to fund a full series on his as yet to be launched online cartoon channel called KaBoingTV.com. In other words, crowd-funding still isn’t a viable solution for funding an entire series if you intend to create the series using a traditional TV production pipeline; it is enough only to make a pilot.
For independent artists who use less traditional and more efficient pipelines, crowd-funding an entire series remains a distinct possibility, especially as more viewers become accustomed to directly supporting the content they want to watch. And there is plenty of room for indies in the crowd-funded marketplace. Even right now, lesser-known artists are reaching their fundraising goals, like Kymia Nawabi who raised $3,000 to make a stop-motion music video for the band Future Islands, and Chris Bishop and Evan Viera who drummed up $11,500 to make their hybrid drawn and CG-short Caldera.