The Wall Street Journal reports that this weekend, for the first time ever, a movie theater will charge $20 for a regular admission adult movie ticket. The theater: AMC in Manhattans’s Kips Bay neighborhood. The film they’re charging you twenty dollars to see: Shrek Forever After.
UPDATE: The New York Times has a follow-up story that says theaters have backtracked on the $20 ticket and reduced prices. They claim the prices listed were a mistake. The same Kips Bay AMC charged $19.50 per ticket for IMAX showings of DreamWorks’ previous film How to Train Your Dragon.