‘Mr. Seed’ by Buck
“Mr. Seed, a foul mouthed, organic seed evangelist sheds some light on the fact that today most seeds that grow our food are bred by agrochemical companies to be chemically dependent. Six chemical companies control 63% of the seed market, and their combined R&D budgets are 15 times higher than all U.S. public spending on agricultural research.”
An educational film commissioned by the Clif Bar Family Foundation’s Seed Matters organization. Concept by The Butler Bros. and directed by Buck.
Behind-the-Scenes
CREDITS
Executive Creative Director: Ryan Honey
Creative Director: Joe Mullen
Head of CG: Doug Wilkinson
Art Director: Laura Yilmaz
Animation Director: Alessandro Ceglia
Character Design: Joe Mullen, Kenesha Sneed
Storyboards: Laura Yilmaz, Kendra Ryan, Alessandro Ceglia, Craig Yamamoto
Editor: Alessandro Ceglia
Concept Art and Matte Painting: Laura Yilmaz, Scott Huntsman, Susan Yung, Audrey Yeo
Design: Laura Yilmaz, Joe Mullen, Susan Yung, Scott Huntsman, Audrey Lee, Rasmus Bak, Xoana Herrera, Vincent Tsui, Jenny Ko, Kenesha Sneed
CG Lead: Alex Dingfelder
Modeling: Eric Pagtaconan, Wing Sze Lee, Michele Herrera, John Niehuss, Mingoo Park, Jens Lindgren, Eyad Hussein, Alex Dingfelder, Arvid Volz, Brice Linane, Rie Ito
Look Development Lead: Alex Dingfelder
Look Development: Wing Sze Lee, Eric Pagtaconan, Michele Herrera, Jens Lindgren, John Niehuss, Mingoo Park
Rigging TD: Ernesto Ruiz Velasco
Character TD: Eyad Hussein, Ernesto Ruiz Velasco
Pipeline and FX TD: Albert Omoss
Additional Rigging: Lee Wolland
3D Animation: Alessandro Ceglia, Tyler Lancaster, Dony Permedi, Adam Floeck
2D Screen Animation: Vincent Tsui, Debora Cruchon, Rafael Araujo, Nicole Stafford
Lighting Direction: Alex Dingfelder
Lighting: Wing Sze Lee, Jens Lindgren, Alex Dingfelder, Eric Pagtaconan, Michele Herrera
Compositing Lead: Alex Dingfelder
Compositing: Wing Sze Lee
Music and Sound Design: Antfood
Voice of Mr Seed: Pete Holmes
Pharm Foods Commercial sequence
Design: Gunnar Pettersson
Animation Director: Laura Yilmaz
Animation: Laura Yilmaz, Kendra Ryan, Nick Petley, Vincent Tsui, Rafael Araujo, Debora Cruchon, Nicole Stafford
End Credits
Associate Creative Director: Kevin Walker
Design: Rasmus Bak
Animation: Rasmus Bak, Esteban Esquivo