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Cartoon Culture

Daffy Tapioca

Cynthia Petrovic of Red Tango spotted this package (above) in a local supermarket:

Maybe I’m just getting more perverted in my old age, but I could not resist this packaging by Vons, who has it’s own “eating right” selection of foods, and they are now enlisting Warner Brothers characters to help hock the goods. What stopped me in my tracks was this insane pic of Daffy, coated gleefully in pudding, having a gay old time. What pudding has to do with eating well I don’t know, but the image of Daffy reveling in being splattered with goop on the front of a food product certainly made my day!

These products, exclusive to Safeway, Vons and Pavilions supermarkets, are part of an initiative announced several months ago by Warner Bros. to begin linking their characters to healthier food choices for kids. For more information on this, here’s an intereview (below) with Brad Globe, President of Warner’s Consumer Products, shot earlier this year at the Licensing Expo in New York.