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“I don’t have SpongeBob. I have SquishyGuy.”
July 24, 2008 2:13 pm
There was a funny story in yesterday’s Wall Street Journal (link to article on another site) about how companies that provide costumed characters for birthday parties are finding creative ways of bypassing trademark laws and creating new characters that look almost like their famous counterparts. So SpongeBob is now “SquishyGuy” and Elmo is “Big Red Tickle Monster.” According to the article, the results aren’t always entirely successful:
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