Dreamworks’ How To Train Your Dragon got a little unintended publicity this weekend in Hollywood. A man alleged to have put up a large, “supergraphic” billboard in violation of Los Angeles city law was arrested and held on $1 million bail over the weekend.
The massive movie ad was draped over a 1927 building on the corner of Hollywood Boulevard and Highland Avenue, property co-owned by Kayvan Setereh, the man arrested. The ad was strategically positioned to be seen by the throngs attending next week’s Academy Awards ceremony, both in person and on television. According to the L.A. Times, “the city outlawed such signs in August, arguing they are unsafe for pedestrians below and that they could prevent firefighters from entering buildings in an emergency. Critics also decry them as visual blight.”