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JERRY BECK
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AMID AMIDI
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Nutella goes Looney Tunes
by jerry
January 2, 2010 12:05 am


Heads up, Jarheads! Here’s the scoop from our roving reporter Dave Filipi, direct from a supermarket in Philadelphia. Nutella, the bread spread made from a “combination of roasted hazelnuts, skim milk and a hint of cocoa” is currently offering its product in glass jars adorned with images of four Looney Tunes stars. I love that Clampett-esque Daffy, I want ‘em all!

Dave snapped these pix with his iPhone (the first two from the left, below, click to enlarge) off a supermarket shelf in Philadelphia. A closer look at his photos shows these particular jars to be imported. Let’s hope these imports are making their way across the USA. I have no idea what Nutella tastes like, but I’m sold.

01/2/10  12:55am
Brian says:

Nutella spread is tasty. I like it in a crepe with sliced bananas.

01/2/10  1:14am
ceebee says:

Yummy! I like nutella. It tastes so good that you can just eat it out of the jar.

01/2/10  1:21am
Gerard de Souza says:

Love it that they are all running.

Daffy looks great.

Just ate a ton of Nutellla tonight, no kidding. A spoon and a jar: deadly!:)

01/2/10  2:07am
Brian says:

“I have no idea what Nutella tastes like”

Oh, Jerry, you lucky so-and-so. You get to taste Nutella for the first time. There’s a reason peanut butter is less popular in Europe, and that reason is delicious Nutella.

01/2/10  2:07am
Dock Miles says:

Hey, as I’ve said many times before, one of the best aspects of a Toon endorsement is that you can be sure they will never have a sex scandal.

http://findarticles.com/p/articles/mi_m0BDW/is_13_42/ai_72631271/

http://en.wikipedia.org/wiki/Kobe_Bryant_sexual_assault_case

01/2/10  2:19am
Donald C. says:

I love Nutella far too much…

01/2/10  2:59am
Matt S says:

Nutella has had a long history in storing their hazelnut chocolate spread in containers that then turn into glasses. It’s really quite a good idea. They’ve had a different variety of cartoon characters over the years. I was never a fan of the spread personally.

01/2/10  3:33am

Nutella is dheeeeeelicious! To be used on roast bread or pankcakes.
Sez this European with Nutella in his fridge. :)

01/2/10  4:19am

Hello there CB! I’m writing directly from the country where Nuttella is produced and I can confirm: it’s not the first time the Ferrero Company is teamed up with Warner to offer limited edition stuff: in the early 90’s were made the first nuttella Glass dedicated to singular charachters, some years ago there was a special edition for the Olypic games and this is the current style chose for this year; Glad you love them, Jerry, I’m a looney tune’s fan, but I don’t find them so attractive: the LT logo upon it is the modern one (looney tunes active), which reminds me the logo of a dish washing powder, then the artwork upon them are not this exceptional thing: they are the same used and re-used in this last period and that you can easily find on other merchandising stuff… so, “de gustibus non disputandum est”,!

hey, wouldn’t be a bad idea to launch a message to the italian producer and ask to put, at least, original art works and new charachter poses upon the next Nuttella Glasses collection?

01/2/10  4:33am
Thom Foolery says:

Wow. That Daffy actually looks really good! It’s something that hasn’t been plastered over merch a hundred times already. Everything else (’specially Bugs) looks like it came out of the same style guide/model pack that’s been used for years. I wonder why if they decided to use a new Daffy image, why they didn’t decide to do so for the rest? Either way, these will make a nice addition to the ol’ Looney Tunes Welch Jelly jar collection.

Oh, by the way Jerry, Nutella is actually pretty tasty is you like chocolate. You can think of these as the cool prizes in a box of sugary cereal.

01/2/10  5:13am
european says:

you have no idea what Nutella tastes like? you missed so much.

01/2/10  6:09am
Gobo says:

Nutella tastes like pure awesome (if your idea of awesome is spreadable chocolate and hazelnuts). Looney-free jars of the stuff are readily available pretty much anywhere these days.

01/2/10  6:11am
Chris says:

Nutella tastes like delicious.

01/2/10  6:15am
Stephen deStefano says:

Crap! I need this!
Nutella tastes pretty good Jerry! It’s like peanut butter made out of chocolate. Very smooth, very rich. There’s no way you’d ever need more than four jars of it in a lifetime, unless of course they start putting more classic characters on their product.

01/2/10  6:54am
Captain M says:

Nutella is delicious but it is very rich and sugary. It’ll take you at least a year to scoop out enough of the stuff to empty the jar.

01/2/10  7:06am
Tim Rauch says:

Jerry, if you have indeed never had Nutella, do yourself a favor and buy it on the first opportunity. It is ecstasy in a jar.

01/2/10  7:34am
Saturnome says:

All of my glasses at home are nutella glass jars… I’d love a Daffy with that.

01/2/10  8:21am
fluffy says:

Nutella is a party in the mouth and EVERYONE IS INVITED.

Even you, Jerry!

01/2/10  8:37am
Twignlftger says:

Nutella is awesome but it does grow hair on one’s ass as a side effect. If Nutella were really on the ball, they’d do a manicure scissors endorsement.

01/2/10  8:38am

This is great!! I’ll be looking out for them all.

01/2/10  8:43am
FP says:

Word to the lactose-intolerant: Avoid Nutella, unless you want to spray-paint the inside of your toilet in earth tones.

01/2/10  9:18am
Rooniman says:

I must get them all, especially the Daffy one.

01/2/10  10:47am
Jay Sabicer says:

Having prior access to the style guide images, I know why Daffy looks different: He didn’t have a running pose, whereas Bugs, Tweety and Wile E. definitely did. They probably had someone from Warner Licensing come up with one and being fresh from those excellent Clampettesque greeting cards put Daffy in the same style.

Oddly enough, I’m writing a story where a Nutella jar plays into the plot. I may have to integrate Daffy to give the story a sense of timeliness.

01/2/10  11:27am
Sabrina says:

They’ve been doing this stuff over in Italy for as long as I can remember. I actually have this set, but not from the US….from Italy. I’ve also got some Justice League, Tom and Jerry, Peanuts and many other sets from over the years.

It’s about time they brought this stuff over this side of the pond….it’s not really “news” to me I guess :\

01/2/10  12:28pm
Zee says:

Nutella is sooooooo good. Looney Tunes aren’t bad either.

01/2/10  1:31pm

Nutella is GREAT in coffee to make
a great hazelnut mocha!

Nutella also sounds like a
crazy Japanese sci fi movie

01/2/10  2:41pm
Tim Hodge says:

Nutella & banana sandwich
or just sitting in front of the TV dipping pretzels into the jar.

01/2/10  2:52pm
optimist says:

Nutella has been sold in the USA for years(and for sure in NY back in your day Jerry)-you can probably get it anywhere like a Pavilions now. Kobe Bryant’s picture was on the jar until his scandal of some years back.
Cool to see one of the McKimson Bugs from his famous model sheet used here, and the Daffy is terrific also.

01/2/10  3:43pm
Bob Porrazzo says:

I have had Nutella, once…DEADLY SINFULLY GOOD! Makes one heck of a sandwich. But now seeing the Looney Tunes gang…well that makes it even more delicious.

01/2/10  3:57pm
DN says:

I never used to get what people tasted in Nutella that was so great. Having it in crepes has made me appreciate it. It’s NO substitute for peanut butter, though, guys. Come on.

01/2/10  4:26pm
Kaylea says:

Aw man! I want that Daffy one so bad! I hope they sell them in Canada.

01/2/10  6:52pm
Ben says:

I’m going to go make a Nutella sandwich right now. I guess Looney Tunes is an improvement over Kobe.

01/2/10  7:59pm
chipper says:

Woo, cute Looney Tune characters without ‘tude!

01/2/10  8:31pm
Scarabim says:

Chocolate Nutella is the BEST. And seeing it in such great packaging is making me drool all the more…

01/2/10  11:04pm
John J says:

Nutella is great. I tried adding half a cup of it to a basic cheesecake recipe for Thanksgiving and it gave a terrific boost to the cheesecake. I’ll look for these glasses but usually they only have the regular jar around here.

01/2/10  11:21pm
Robert says:

Nutella! *swoon*

Be careful - once you start a jar you’ll be snacking on it all day long!

Love the Daffy Duck jar!

01/3/10  1:15am
Cassidy says:

Here in Brazil there’s a whole wheat bread called “Nutrella”. The logo is written in the exact same font as Nutella. Very confusing.

Then again, I could go for a Nutella-Nutrella sandwich right now.

01/3/10  7:52pm
Matt Petersen says:

I remember a few years back Nutella did a GREAT promotion using their jars featuring DC Superheroes.
My friend from Australia sent them over to me, I love them!!

01/4/10  12:27am
Alfons Moline says:

Here in Spain, Nutella is known as Nocilla, and for those who were kids in the 70´s and 80´s, one of their fondest childhood memories is having a slice of bread and Nocilla after school while watching cartoons on T.V.! Not long ago, Nocilla did a special promotion featuring the Simpsons on their jars in 3-D scenes: http://todosimpson.com/2009/08/13/promocion-de-nocilla/

01/4/10  5:27pm
doug holverson says:

Can you get Nutella in Omaha, NE?

If I can, I may try a Nutella sandwich while doing something on topic like catching up on the video links on this site.

01/5/10  11:01am
revned says:

Nothing says childhood to me like a cupboard full of glasses and jars with cartoon characters on them.

Here in the States, I’ve never seen a glass jar of Nutella. I’ve only seen plastic jars. And no, it’s not a substitute for peanut butter… but it goes great with peanut butter, espeially in a Fluffernutter sandwich.

(I think everyone here singing the praises of Nutella should be getting free jars of the stuff.)

01/6/10  8:17am
s.w.a.c. says:

According to my g/f, who is Australian, it’s a big gag to give Westerners a bit of Vegemite and tell them it’s Nutella or some other chocolate spread. Apparently there are a few YouTube videos to this effect.

Thankfully, she herself would never stoop to such depths, but we do like the salty goodness of Vegemite, maybe they could do a promotion with Hoppy.

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