editors
JERRY BECK (LA)
AMID AMIDI (NY)
The Flintstones jump the shark
May 4, 2007 12:00 pm


(Thanks to Ira Gallen for posting this)

| Trackback URI

Travis Gentry says:
05/4/07  1:37pm

Suddenly Poochie looks like the very model of integrity. Thanks, you made my day.

 
Paul says:
05/4/07  1:43pm

At least we know now where Ashlee Simpson got the idea to dance on SNL when her music cue wasn’t right… :0)

 
Corrado (Anthony) says:
05/4/07  2:35pm

This was a great find. A well-done rarity. And it was refreshing to hear Alan Reed as Fred. He was the best Fred and way better than Henry Corden.

My only complaint is that Barney is too dumb here. Completely dumber than on the show which he wasn’t that dumb.

 
Chris Sobieniak says:
05/4/07  3:10pm

Well this was cute! The blog header itself is no lie!

 
Gerard de Souza says:
05/4/07  3:30pm

Hey! That was cool. We know the ‘Stones were shills from the begining and they really jumped the shark with The Great Gazzoo.

And hey kids, after you have your vitamins, cereal and grape juice, you play with Aurora games and then you can have a break with a Bud and a Winston cig.

 
FP says:
05/4/07  3:54pm

That’s perfectly awful. I really liked it.

Too bad the spot didn’t mention Aurora model kits. The sight of Fred Flintstone holding up a little Batman or Captain America might cause some in the audience to spontaneously void.

 
John Paul Cassidy says:
05/4/07  4:03pm

It kind of depends on when this film was made . . .

For me, the Flintstones jumped the shark with THE MAN CALLED FLINTSTONE, which was aptly the denoument for the original series. I really like this film, even though, if you think about it, it was also kind of sad, because it was the end of an era (and they don’t make animated films like this anymore!).

I will admit that this was a cute film.

 
Corrado (Anthony) says:
05/4/07  4:11pm

No they jumped the shark when Pebbles and Bamm-Bamm arrived. Most people think that it jumped when Gazoo showed up, but when the kids arrived, the focus of the show changed from Fred and Barney’s exploits to a more family-oriented show.

 
Kevin W. Martinez a.k.a. Leviathan says:
05/4/07  5:40pm

I really don’t see what the big bleeping deal is. It’s just more Hanna Barbera fluff; nothing more, nothing less. If you really want something to piss and moan about, try an episode of Scooby Doo.

 
OM says:
05/4/07  6:34pm

…Except for the Skittle Bowl, I can’t recall any of those other toys. Anyone else recall whether they existed?

 
Bill the Splut says:
05/4/07  7:04pm

Wow, that’s embarrassing. Particularly when Barney talks about animation, and Fred’s exactly as animated as you’d expect from H-B: He doesn’t move at all.

I had Skittle Bowl! It was available until the early 80s, I believe. The rest of toys are total dogs. “Whoops!” looks like they decided to remake Twister with all the law suit potential of lawn darts. Although you couldn’t get a more 1960’s-named toy than “Paraphernalia”…it would’ve been perfect it was the Easy Bake Bong.

 
Will Finn says:
05/4/07  8:16pm

I’m with Anthony on this one. A few eps into season 2 the show dipped, but the arrival of Pebbles & Bamm Bamm spelled definitive doom for the show. This promo is indicative of the post Ed Benedict period, which is all pretty lame to me.

 
John Paul Cassidy says:
05/4/07  9:40pm

Objectively, Anthony’s right.

As I understand it, Winston was the original sponsor for the show (as everyone knows), but when Pebbles debuted, Winston dropped the show (guess they thought that just because there was a kid in the show meant it was a kids’ show?), and Welch’s picked it up instead. That’s where THE FLINTSTONES ceased being a grown-up show. But it wasn’t too bad, IMHO.

And almost three decades later, THE SIMPSONS succeeded where THE FLINTSTONES failed in that regard (anything after 1962 being strictly kids’ material). But that’s a moot point.

 
Quiet_Desperation says:
05/5/07  1:55am

Gazoo pwned. He was the first wave of ancient alien invaders that eventually led to the X-Files.

 
Marc says:
05/5/07  5:02am

Well, they did have extremely low budgets – that’s why the Flinstones stinks to begin with. They had to cheapify the animation and use limited cel animation. It’s no surprise they tried to make money through a sponsorship with that toy company. It’s probably part of the reason they were able to make more…..limited cel crappy cartoons. P.S. Yeah I know nobody will agree it’s crappy, but if I ask anyone to compare it to the Tom and Jerry cartoons H&B made before the Flintstones, you can’t argue it’s as nice as those shorts.

 
mwb says:
05/5/07  7:39am

*twitch*

It’s not just that it’s usual bad HB tv animation. Or even that the patter is terrible. The toys themselves are pretty uninspired.

Although I am amused at how they try to market a toy sewing machine as “cool” to boys and to girls.

 
RobEB says:
05/5/07  8:11am

But this was not a FLINTSTONES sponsor. This appears to be an industrial sales film for Aurora that they would show to their sales reps, buyers from department stores and toy stores, etc. to whip up enthusiasm for the toy line.

 
iNVERTABRAT says:
05/5/07  10:20am

Maybe it wasnt Eisner who killed Animation I think it was Aurora toys,
Cause now all I can do is the PARAPHERNALIA. (OH YEAH)

 
John says:
05/5/07  12:54pm

If you go back and look at the series’ credits, the less and less story work Warren Foster and Michael Maltese did for The Flintstones, the worse and worse the scripts got (I actually would have loved to have seen Maltese and Foster go wild with that 1967 Anheuser-Busch industrial promo animation, though I suppose that wouldn’t have been what Augustus Busch III would have been expecting Bill and Joe to present to him).

 
Mark Kausler says:
05/5/07  1:08pm

It’s interesting that Irv Spence, the greatest Tom and Jerry animator, did the stuff of Barney tip-toeing over the toy and then stepping on Fred’s foot towards the end of this clip. The animation is just a bit more embellished and the drawing a little slicker than the rest of the film. You’ve got to admit that those Welch’s grape juice spots with Pebbles calling it “woo-woo gay goo” tend to set the teeth on edge.

 
John Sanford says:
05/5/07  1:59pm

Depressing. Truly depressing.
Hearing Fred in his original voice shill like this made me kind of sick and sad.

 
ZekeySpaceyLizard says:
05/5/07  2:11pm

Wow. Reading through the comments here surprises me. I never knew so many people hated the Flinstones. I mean sure, this commercial is pummeling one’s brain with a hammer, but sheesh.
I always liked the Flinstones. I’d stay up every night to watch the show back when it still aired.

 
Ryan W. Mead says:
05/5/07  2:40pm

This is one of those pieces that makes you wonder that if outside of the show, Fred and Barney really ARE cavemen or just actors playing cavemen- despite the fact that Barney appears to know who Guy Lombardo is, the cue cards he gives Fred are made out of solid rock, just like all the printed material on “The Flintstones.” (Of course, there’s always the possibility that Fred and Barney are actors portraying cavemen, but also actually ARE cavemen who live in modern times for some reason, like the GEICO spokespeople or Phil Hartman’s “Unfrozen Caveman Lawyer” character from “SNL.”)

Either way, this is a nice mirror into the time when mellow Beatles-style rock was the way to get kids hooked on products instead of rap, animation was hand-drawn instead of computer-created, and kids could be entertained by toys that didn’t blink, beep, or required batteries.

 
slowtiger says:
05/6/07  3:54am

Great trash. I like it. Most surprising was that in those days, drawings of toys came first, being introduced from well-established cartoon characters … not like today’s “intellectual property” cast in plastics first and then made into small-resolution phone films …

 
Chris Sobieniak says:
05/6/07  2:19pm

Being reminded of having saw this ad also pop up on YouTube featuring Fred in a modern suit that just seemed so awkward to me to watch!
http://www.youtube.com/watch?v=AWdcY7kl3Ic

He just seems so ‘normal’! :-)

 
Jacob says:
05/6/07  7:50pm

From the looks of it, it’s a trade show film. Something screened at conventions and meetings to impress investors and buyers. It’s never meant to be seen by the public.

I’ve been to a whole bunch of trade shows, and every big company has something like this to show off their latest stuff.

 
Jeff Harris says:
05/7/07  4:14pm

Dammit, now I have the Aurora Toys jingle ringing in my head. Thank you Jerry Beck.

And yeah, the birth of Pebbles was the moment when The Flintstones “jumped.”

 
Douglas A. Putboff says:
05/7/07  6:40pm

Everybody know “The Flintstones” actually takes place after a Nuclear Holcaust. That how you get people with three fingers and a thumb on each hand and talking animals.

 
David McGuire says:
05/10/07  2:14am

Woah! I never thought I’d see bad animation from Hanna Barbera!

 
Name: (required)
E-mail: (never shown publicly, but comments without working address will be deleted)
Website
Comment: