targetmickeyplate targetmickeyplate
Cartoon Culture

Mickey Mouse Plate That Tries to Celebrate Drawing

Mickey Mouse plate

Charles Kenny at the Animation Anomaly spotted these Mickey and Minnie Mouse plates at his local Target. They appear cool in that, “Look, Disney is celebrating its heritage” kind of way, but a closer look reveals a clumsily conceived idea.

The most glaring defect is that the construction lines are drawn OVER the final artwork. In actuality, the artist draws the construction lines first, a rough version to work out the pose and scale of a character. Not only are the construction lines here printed on top of the finished drawing, but the lines appear to have been inserted haphazardly after the fact and bear no connection to the drawing of Mickey. The construction circle over Mickey’s head doesn’t even follow the tilt of his head in the finished drawing. Construction lines are fascinating because they reveal an artist’s thought process and how he or she arrived at a finished drawing; these lines look like the random scribbles of a toddler struggling to copy a drawing. There’s no reason to insert these construction lines into a piece of merchandise unless the purpose is to draw attention to the heritage of drawing at the Disney company. So why not get it right? As it stands, it looks like a cynical attempt by the Disney company to exploit the fondness that people have for classic animation.

Will the general public who buys these plates notice anything amiss? Probably not. But when a company cares, it sweats every detail, even the ones that aren’t always noticed. That’s what Pixar does, that’s what Apple does, and it’s what Walt used to do.