editors
JERRY BECK (LA)
AMID AMIDI (NY)
Truth in Advertising: Shrek the Musical
by amid
September 20, 2008 7:18 am


They said it so I don’t have to: a surprisingly accurate ad for the Broadway version of Shrek.

Shrek Musical

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Bill Field says:
09/20/08  7:38am

I guess this means that this season- Whack is the new Black?

 
Roberto says:
09/20/08  7:42am

Ha, ha, that’s priceless.

Odd poster design, I think I kinda like it for some reason. Maybe cause it’s abstract and doesn’t include ultra-realistic pores.

 
Saturnome says:
09/20/08  8:52am

It’s a very nice looking poster.

 
BLORT! says:
09/20/08  9:20am

I wasn’t sure if this was a joke when I saw it a few weeks back..
You see all kinds of odd stuff on the subway walls. But, I wasn’t ready for this….

P

 
Andrew says:
09/20/08  9:57am

Will it look the same in live-action as it does in CGI?

At any rate, advertisers are learning. :)

 
Peter says:
09/20/08  10:10am

It’s in a trial run right now in Seattle – reviews are unkind and they are already having to give away blocks of free tickets to try to fill the theater.

It’s THREE HOURS LONG!!!

 
Rohit Iyer says:
09/20/08  10:27am

The posters do work… in a way. I think they’re definitely taking a risk with the copy though.

But the design is definitely more sophisticated than I would’ve expected. Then again, it’s for a musical and not a movie.

 
Dan Pinto says:
09/20/08  11:31am

I actually like the ad. Didn’t much care for the movie and definately won’t see the musical but, I don’t see whats so bad about the advertisement.

 
jip says:
09/20/08  12:38pm

I dislike Shrek a lot.
But this poster isn’t that ugly.
I like it!:)

 
Skip says:
09/20/08  1:46pm

The poster looks nicer than the films, for sure. But it’s also correct.

 
Scott-ism says:
09/20/08  2:13pm

I saw this in Seattle last week where it premiered. While it was fairly enjoyable and added a bit to the world of Shrek the most redeeming element of the production was Lord Farquad. he alone brought it up from bland to enjoyable for me. None of the songs really struck a chord that had me humming them 3 days later (a quality of a good musical) If you love all things shrek then yeah go see it. otherwise you may or may not like it.

 
Chris Weagel says:
09/20/08  2:42pm

Here’s hoping this paves the way for Andrew Lloyd Webber’s Titan A.E.

 
Bugsmer says:
09/20/08  8:00pm

I don’t think ANYONE’s ready for this.

 
doug holverson says:
09/21/08  10:57am

Is it trying out at the Paramount or someplace else in Seattle?

 
Aleksandar Vujovic says:
09/21/08  11:14am

All-right! Ugly hasn’t been in since the 80’s!

Actually, this is grievous news.

 
Pedro Nakama says:
09/21/08  6:06pm

Is it just me or does it seem like there’s nothing to look forward to in the entertainment industry? All plays are now being based on movies. All movies are now being based on TV shows.

 
Bob says:
09/21/08  10:22pm

I wish these would have been the posters for the movies.

I miss graphic simplicity in animation.

B.

 
Ryan W. Mead says:
09/22/08  10:57am

The tagline plays on a Justin Timberlake lyric, “I’m bringing sexy back.” To tell you the truth, Shrek isn’t really that ugly- but he sure as heck ain’t sexy, either.

 
King Zilch says:
09/22/08  3:17pm

It’s at the Fifth Avenue, not the Paramount.

I saw this a couple weeks ago, when my wife and I were given tickets as an anniversary present; otherwise, I wouldn’t have even considered going. Overall, well, I’ve seen worse. Lord Farquaad steals the show, and manages to find lots of inventive new gags with the old “put shoes on your knees to play a short person” bit. I fell in love with the gorgeous Sutton Foster as Fiona, and there was a lot of great business with the exiled fairytale characters.

On the downside, certain scenes felt padded and poorly paced. And worst of all was Shrek himself. They felt the need to cast a typical Broadway leading-man type, thin and athletic, then disguise him under tons of padding and makeup. Most of the time he just stood there, seemingly off-balance from all the padding to make him look fat and menacing. I know this idea is blasphemy these days, but how about casting a fat actor, one who’s used to moving with the extra padding? Remember, Meat Loaf got his start in musical theater, in early productions of Hair and Rocky Horror. In addition to his limited physicality, the guy’s performance was nothing more than a half-assed attempt to sound like Mike Myers. I realize that this was probably mandated by Dreamworks, but I hope they’ll realize that an actor has to be free to make a part his own.

In all, I’d say they do what they do well enough, but they have to decide if it’s worth doing. I don’t regret going, at least not when the tickets were a gift, but it’s not something I would have paid for. My recommendation, skip this, and wait and see Sutton Foster in a better show.

Mmmm, Sutton Foster….
http://www.youtube.com/watch?v=JLDq-2e2JC0

 
acetate says:
09/22/08  6:04pm

Still copying Disney I see as they move their animated feature to Broadway. Not original, but at least he’s consistent.

 
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