54 Comments »   posted in Advertising, Looney Tunes

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This Oxfam spot was plugged here a couple years back, but I only discovered it and couldn’t resist sharing again, along with some details about how it was made. The piece is by the British duo of Benji Davies and Jim Field, who operate as Frater Films and whose piece The Year of the Rabbit appeared on the Brew last month.

The PSA is anchored by a well developed visual concept that emphasizes the contrast between black-and-white characters and the colorful sounds they emit. The characters were animated in After Effects, while the sound patterns were made from rubber stamp prints that were colored digitally. Examples of the stamps can be seen on the Frater Films site. All aspects of the spot are smartly conceived including the sound and music design of Stuart Earl.

(Thanks, Gabe Swarr)

13 Comments »   posted in Advertising, After Effects, Benji Davies, Frater, Jim Field, UK

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“Holy Cow!”

March 10, 2011 12:05 am

Animator Joseph Bennett’s (Odin’s Afterbirth) latest project for J. Walter Thompson is not for the squeamish. Its designed to promote a BBQ truck at the SXSW Film Festival this week, and will be projected (along with a companion film) on local buildings during the fest. All of the animators involved have been featured previously on the Brew: Jake Armstrong (The Terrible thing of Alpha-9), Chadwick Whitehead (Revenge of the Giant Toothpaste Tube) and Lizzi Akana (Your Love Is My Drug).

17 Comments »   posted in Advertising, Chadwick Whitehead, Jake Armstrong, Joseph Bennett

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Hot, Sexy Eric Goldberg commercial

February 24, 2011 3:00 am

Long before The Princess and the Frog, the Genie and Pochahontas, Eric Goldberg animated this smokin’ Limara body spray commercial for Richard Williams:

(Thanks, Clint H)

34 Comments »   posted in Advertising, Eric Goldberg, Richard Williams

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“Sprite Boy” model sheet

February 23, 2011 1:00 am

You never know where you’ll find animation history. The Coca-Cola website has just posted this obscure model sheet of their Sprite Boy mascot of the 1950s, for a proposed animated theatrical commercial. Click on image above for larger picture. The Coca-Cola Company used this character in its advertising in the 40’s and 50’s (see left). He was conceived by the soft-drink staff artist, Haddon Sundblom, famed pulp cover painter and pin-up artist who created the Coke’s version of a Santa Claus. The model sheet is labeled “Minitoons” which I believe may have been Walter Lantz’ title for a series of Coca-Cola theatrical spots. No cartoon featuring this character has ever surfaced – but interesting, huh?

(Thanks, Devlin Thompson)

29 Comments »   posted in Advertising, Coke

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“Checkin’ In With Goofy”

February 19, 2011 12:30 pm

We’ve been pretty frustrated with Disney merchandising the last few days. But when Disney does something right, let’s be just as quick to note that. This “how-to” commercial for the Disney Cruise line, in the style of the old Goofy theatrical shorts, is right on the money. Hopefully they’ll make more commercials, and actual cartoon shorts, like this in the future.

(Thanks, Paul Dini)

106 Comments »   posted in Advertising, Disney, Goofy

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Banksy invades Hollywood

February 17, 2011 12:05 am

Street artist Banksy, who has a documentary nominated for an Academy Award, has invaded Hollywood with a new series of graffiti (above and below) in a possible effort to garner votes for his film. The billboard (above) is on Sunset Boulevard and Laurel Canyon.

(Thanks, Dave Stone via Wooster Collective and Laughing Squid)

70 Comments »   posted in Advertising, Banksy

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How Disney sold “Tangled”

February 13, 2011 10:30 am

Subliminal messages work everytime…

(Thanks, Jeaux Janovsky, via 9gag.com)

79 Comments »   posted in Advertising, Disney, Tangled

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