editors
JERRY BECK (LA)
AMID AMIDI (NY)
TAG FOR
“Internet/Blogs”
Cartoon Brew's home for up-to-the-minute, unedited announcements and press releases direct from industry sources.
by amid
April 20, 2009 10:16 am


Fans Friends and Followers

Fans, Friends and Followers: Building an Audience and a Creative Career in the Digital Age may be this year’s must-read book for anybody who makes creative content on the Internet. Everybody, including the Brewmasters, constantly preaches that the future for artists is on the Internet, but how exactly can an artist establish a fan base, generate revenue, and create a reputation on the Internet?

Scott Kirsner, Variety writer and editor of the invaluable CinemaTech blog, breaks it down in his new book by offering case studies of thirty visual artists, comedians, animators, documentary filmmakers, musicians and writers. I haven’t seen the book yet, but I’m sure that it’s not going to offer many easy-to-follow formulas. Even the traditional media gatekeepers, with their hundreds of millions of dollars, have yet to figure out a formula for taming the Internet. What the book will likely show though is that there are countless different models that indie media makers, including animators, can use to connect with an audience online. Unlimited opportunities await artists on the Internet, and this book should serve as an invaluable handbook for any creative soul who is brave enough to venture into this uncharted frontier.

The website for Fans, Friends and Followers offers the book for purchase in multiple formats including Kindle and PDF, and a paperback version is available on Amazon.

The author, Scott Kirsner, has kindly provided Cartoon Brew an exclusive excerpt from an interview in the book with JibJab founders Evan and Gregg Spiridellis, and how they’ve found unconventional ways of generating revenue from their animation work:

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