Remember the CGI 2Pac “hologram” that Digital Domain created for Coachella earlier this year. The gimmick was well received, but Digital Domain CEO John Textor (above, right), who we’ve already established isn’t the sharpest tool in the shed, somehow convinced himself that animating CG versions of dead celebrities was an actual business model.
A couple weeks ago, Textor boasted to investors that he was trying to “tie up the real estate” of virtual humans. How could anyone miss with such an obviously sure-fire business, Textor claimed, “as long as we’re the only people in the world that can do this work.” It was just a matter of “getting the contracts, securing the rights, negotiating with the families, making sure that the likeness rights line up with the music rights and the venue rights and that’s what we should be doing.”
What Textor didn’t tell investors is that there are literally hundreds of other high-end VFX/CG companies that can create computer-animated human characters nowadays. Textor’s scam unfolded when rumors began floating around of a Ronald Reagan hologram that would appear at the Republican National Convention. Textor quickly told the Wall Street Journal “that rumor isn’t true.” Except it is true. Today, businessman Tony Reynolds, confirmed to Yahoo! News that he is indeed working on a Ronald Reagan hologram, and he’s not using Digital Domain to make it.