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John McElwee’s movie blog is always a must-read if you are a lover of classic movies. He’s done several vital posts about classic theatrical cartoons in the past, but his latest piece is one of my favorites. He’s discussing how classic shorts of the 30s and 40s were advertised to the public, posting vintage newspaper ads that promote the cartoons as enthusiastically as the main features. Disney cartoons were always a draw, and Popeye was a bona fide star. But who knew there were press materials to support Tex Avery cartoons? Part 1 of McElwee’s research is now online. Read it.

  • Steve Menke

    Excellent research! Given what history’s told us about 1940s audiences demanding second screenings of “Red Hot Riding Hood,” I can see why Red & Wolfie would be ballyhooed along with the main feature. Disney continued such co-billing well into the 80s (interesting that recent Pixar features haven’t mentioned their short subjects in ads, unless they do so in major markets), and WB gave a small banner for “Fur of Flying” on early ads for “Legend of the Guardians: The Owls of Ga’Hoole.”

  • Manny

    Tex Avery Reprazent! Hits me everytime. Always touchy. So beautiful!