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John McElwee’s movie blog is always a must-read if you are a lover of classic movies. He’s done several vital posts about classic theatrical cartoons in the past, but his latest piece is one of my favorites. He’s discussing how classic shorts of the 30s and 40s were advertised to the public, posting vintage newspaper ads that promote the cartoons as enthusiastically as the main features. Disney cartoons were always a draw, and Popeye was a bona fide star. But who knew there were press materials to support Tex Avery cartoons? Part 1 of McElwee’s research is now online. Read it.