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Looney Tunes 1941-42 pressbook

Here’s something I’ve never seen before, a 1941 pressbook for Warner Bros. Looney Tunes and Merrie Melodies shorts. I’m a nut for stuff like this. Click thumbnails below for larger images. Look at those posters and standees (I’m proud to say I have both one sheets, framed, on my walls). This was certainly the first big push for Bugs Bunny — and to target this sort of publicity to exhibitors indicates that Warners knew they had a new star in their hands.

This item was sold on ebay yesterday. If the buyer is reading this — (hint, hint) — I’d love to get hi-rez scans for my new Looney Tunes book.

UPDATE: Collector Eric Calande found he had two of the character ad mats, pictured in the pressbook above, in his collection and sent in pictures (below). They are naturally reverse image (below right), I flipped them (left and center) to view: