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JERRY BECK
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AMID AMIDI
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Rare 1939 Looney Tunes Book found!
by jerry
April 3, 2008 12:05 am


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Mike Van Eaton has unearthed the original art to a rare Looney Tunes promotional book from 1939 - apparently created exclusively either for motion picture exhibitors or merchandising licensees. He sent me scans of the pages (below; click on each to see a larger image).

1939 was an interesting year for Leon Schlesinger’s studio. The text page here refers to Looney Tunes and Merrie Melodies as being “constantly before the public as they are played in over 8500 theaters throughout the Unites States and Canada”. Wow. If it were only so today. Note that “Elmer” (nee Egghead) was promoted as the star of Merrie Melodies, while Bugs Bunny was considered only as an “incidental character” (see the last page). Were they really planning further cartoons with “Spunky” (from Now That Summer Is Gone), “Patrick Parrot” (From I Wanna Be a Sailor), “Little Eva” (from Uncle Tom’s Bungalow) or “Fluffnums” (from “Porky’s Romance”)? I don’t think so. And for some reason Sniffles rates both a full page portrait (by Charlie Thorson) and is included with the “incidental characters” as well.

Van Eaton is selling most of the pages individually. He has the originals on display at his gallery in Sherman Oaks, California. Contact Mike directly if you are interested in acquiring some of these pieces.

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04/3/08  1:06am
victoria says:

I remember Petunia Pig, those are cute. But I”ve never seen that version of elmer fudd, scary.

04/3/08  1:41am
Andrea Ippoliti says:

Marvellous post, Jerry!
Thanks for making it!

04/3/08  1:56am

What a find and-a-half! Very awesome! I’m sure Mike will sell these…

04/3/08  6:02am
Chuck R. says:

Wow! Gotta love that hand-lettering. Thanks for sharing!

04/3/08  6:31am

This is very interesting. Also we have some proof of Bugs’ name as of 1939. This is very cool. Thanks for posting this!

04/3/08  6:50am
Alex says:

What does it say about you when you’re an incidental character in a six minute cartoon?

04/3/08  6:54am
Teri says:

What a great way to start the day. All of the images brought a smile to my face. Thank you for sharing these.

04/3/08  7:19am

Really charming; thanks for posting!

04/3/08  7:47am

Michael Barrier cited Bugs’ name as having been used in promotion prior to A WILD HARE; but this is the first example I’ve seen firsthand, and it is obviously contemporary with HARE-UM SCARE-UM.
If nothing else, this decisively ends the mysterious “Happy Rabbit” contentions—born with Mel Blanc’s 1970s interview—once and for all.
The opening text seems out of sync with the body of the book; insofar as it discusses the 1938-39 season as being something yet to come (it “calls for” so-and-so-many cartoons), yet the book’s copyright is 1939, and the Bugs model is clearly 1939, at which point the 1939-40 season would have been the upcoming one.
There’s also the fact that the text prominently mentions Gabby, yet he is all but sidelined in the body of the book.
The discrepancies leads me to suspect that an earlier book of this type could well have existed, probably with a 1938 copyright; that it is for such an edition that the text page would first have been written; and in this 1939 edition we’re seeing it insufficiently updated, perhaps by accident.
I’d postulate that Sniffles might have appeared only on the incidental characters page of my hypothetical 1938 edition; that the next year (the year we’re seeing), he was given his own dedicated page; but that whoever made that call forgot to drop him from the incidental characters, as he should have been—leading to his double appearance as both star and bit-player.
Of course, all of this is speculation. Take it with an entire bag of salt (”Oops, spilled it… now you must pay the penalty!”)

04/3/08  7:58am
Jay Pennington says:

Well, that drawing of a Hare-um Scare-um rabbit labeled “‘Bugs’ Bunny” will certainly fire up the old debate about where to draw the line between the rabbits leading up to Bugs and Bugs himself!

If THIS rabbit is Bugs, then certainly the Elmer’s Candid Camera rabbit is, too. (Just something I’ve always maintained but can never get anyone to agree with. ;) )

04/3/08  8:09am
Kevin MArtinez says:

This is one of the most unintentionally funny pieces of Warner’s histroy I’ve ever seen.

The wildly off-model art, the incidental characters, it’s all quaint and knee-slappig.

04/3/08  8:45am

OMG. That photo of “Elmer” is the ultimate segway between Egghead and Elmer. Good Lord.

04/3/08  8:47am

Great off-model images, the Elmer/Egghead hybrid being the oddest of ‘em.

04/3/08  9:22am

Elmer’s looking like this isn’t honestly that surprising. As clarified by Barrier (Hollywood Cartoons, pgs. 357-358), the toupeed, wide-eyed Egghead of DAFFY DUCK AND EGGHEAD, COUNT ME OUT and others actually coexisted with squinty, bald, derby-hatted Elmer, introduced in LITTLE RED WALKING HOOD and named on the lobby card for ISLE OF PINGO PONGO. Schlesinger publicity actually stated that Egghead and Elmer were brothers.
Essentially, Egghead disappeared in fairly short order while Elmer, as a separate character, evolved into the Elmer we know—but he was named Elmer from near the start, in 1937.
Decades later, Tex Avery evidently blurred Egghead and the original Elmer together in his mind; giving rise to the conventional wisdom that one evolved into the other, with the renaming coming after the physical transformation.
Regardless of popular opinion, it ain’t necessarily so. There’s actually a fair amount of 1938-39 publicity material and early merchandise showing the original Elmer as Elmer.

04/3/08  9:30am
Thomas says:

“he wildly off-model art, the incidental characters, it’s all quaint and knee-slappig.”

How is it off model if it is the original? Everything else after it would be off model wouldn’t it?
I love how Bugs is an incidental character. And Daffy is fat. Ha.

04/3/08  9:34am
Keith Paynter says:

‘Porky In Costume’. That’s rich…

Gotta love Daffy’s off-model hair-(feather?)-style…

Could this be the missing link between The original Hardaway “Bugs’ ” Bunny and the official “Bugs” Bunny? All it takes is a mis-read by the staffer who redrew from the model sheet…

04/3/08  9:52am

Absolutely charming! I hope there are plans to make reproductions of this book.

Elmer looks like W.C. Field’s head plopped onto Charlie Chaplin’s body.

04/3/08  10:26am
K.Borcz says:

These are awesome! I’m glad someone found them. I really like the daffy duck model sheet.

04/3/08  10:58am

Even Sniffles is WAAAAAAAY off model.

Ironically the incidental character images look like they came from production art & look as they did onscreen.

04/3/08  11:17am
Chuck R. says:

I don’t get all these comments about characters being off-model. Off what model? My understanding of early WB characters was that there was no formally established correct way to draw them, and they varied a lot from director to director and film to film. Notice Sniffles appears as both a grey and brown mouse in the same packet.
The same thing goes for MGM. Look at how radically Tom changes from picture to picture.

Thanks, David for sharing your observations!

04/3/08  12:07pm
Earl K says:

I’m not contradicting you, David, but I think the real blurring of Egghead and Elmer happens in “A Feud There Was”, where Egghead’s scooter reads, “Elmer Fudd, Peacemaker”. That certainly leads one to believe that one character was morphing into the other.

04/3/08  12:08pm

Chuck R, Sniffles NEVER looked like this drawing in any of his cartoon shorts or on Bob Givens’ model sheets.

04/3/08  12:32pm

What an awesome find. I kinda hope that Warner Bros. will ask Mr. Van Eaton to scan these before he sells each of them off, as they would make a pretty cool slideshow on a future “Golden Collection.”

04/3/08  12:33pm
TV's Kyle says:

Woah… is that the only image of Gabby Goat in color (outside of poorly recolored cartoons)? I swear, they could’a made a star outta him…

04/3/08  1:12pm
J Lee says:

They’re off-model in the same way a number of the lobby cards are off-model up through about the 1947 release season. Sometimes, some of the better artists were assigned to those cards, and the results were impressive, while other times, they look like the precursors for the cover art for today’s PD collections of cartoons. Same here — some of the images aren’t bad, others…

04/3/08  1:29pm
Russell H says:

Given the rather “painterly” renderings of some of these, particularly those of Porky and Petunia “in costume,” I would agree with the theory that this book was in part for merchandisers–those poses look like the style of “children’s art” seen on kids’ dishes and cups and glasses at the time. It would be great if some WB merchandise collector could in fact turn up something with these designs on them.

04/3/08  1:58pm

I think people consider these images off model because they all seem to drawn by Charlie Thorson. He drew everything with child-like round forms. It works fine with Porky, Petunia, and even Gabby but not so much with Daffy.

Regardless, it is an priceless find. Do NOT lose this in a fire.

04/3/08  2:02pm
Thad says:

Only Mr. Dave Gerstein would consider the common falsehood of Egghead morphing into Elmer Fudd an affront on animation history.

FTR - “Confederate Honey” was originally slated as an “black-haired Egghead” short. It was started by Hardaway/Dalton, and taken over by Friz Freleng, who I guess decided to use the new Arthur Q. Bryan version instead. And incidentally, that was the only time ever Friz had Rod Scribner animate for him!

04/3/08  2:34pm

Affront, Thad? Dave isn’t feeling that heavy on the hyper-enthusiastic drama, today.

But Earl K, while remaining fully calm, (-: I’ll point out that I don’t consider A FEUD THERE WAS to be a blurring of Egghead and Elmer at all, because it doesn’t feature Egghead; it features the squinty-eyed, bowler-hatted character who was called Elmer even several cartoons before that, contemporary with other cartoons featuring Egghead.

Essentially, Egghead = wide eyes with reflective irises. Early Elmer = squinty eyes and bowler hat.

04/3/08  5:28pm
Prof. Widebottom says:

Someone should do a follow-up biography on whatever happened to the “incidental characters”. Did they retire early? Did they get disenchanted with Hollywood and hightail it back to Hoboken broke and obscure?

I heard Gabby Goat became an opium addict but that was just a rumor.

04/3/08  8:03pm
Jim Engel says:

Gotta agree w/ Mr. Fiala and David Gerstein—the most interesting thing about it is the 1939 Bugs Bunny.

And Jay Pennington, I’d happily agree with you–I believe (and always have) that the rabbit in ELMER’S CANDID CAMERA certainly IS Bugs Bunny. A WILD HARE may be the first cartoon with a more “final” Bugs, but it’s not the first Bugs Bunny cartoon.

04/3/08  9:34pm
Thad says:

Well, it’s really the same thing like with John Wayne. He was around, starring in various films, but he wasn’t the John Wayne until Ford directed him in Stagecoach.

04/3/08  10:04pm
Sgt King says:

Beautiful!! Thank you Jerry for sharing. Very interesting feedback folks. And the comment that suggests this become part of a future Golden Collection is a fantastic idea. Hopefully some person with tons of wisdom (with initials JB!) could actually make it happen!!

This collection is a true buried treasure find and makes me wonder what else is out there to be found . . . . maybe even those missing Willie Whoppers!

04/4/08  7:35am
Kevin Martinez says:

FWIW, Don Markenstein’s Toonopedia article on Egghead has a great look at the Elmer/Egghead coexistance thing and that is where I first learned about it. I’m assuming the bulk of his article was based on Barrier’s writings.

04/4/08  8:05am
Jim Engel says:

So, Thad—is Jasper not Tom? Is Dippy Dawg not Goofy? Are Jones’ later Bugs & Daffy NOT Bugs & Daffy? They certainly don’t look or act like the ’40s Bugs & Daffy (which for me are “THE” Bugs & Daffy).

04/4/08  11:29am
Thad says:

Um, Jim, I didn’t state that they weren’t.

04/4/08  5:55pm
Mike says:

Cool!
What cartoon was Blackie in?
I always kind of liked Gabby–wish they had done more with him.

04/6/08  7:07am

These are great. I love them for their cuteness and the vividness of the poses, even though they’re not doing much.

I don’t like thinking of something as “off-model,” as much as being an “interpretation.” Do all versions of a song, for instance, have to sound exactly the same?

04/9/08  8:05am
Greg Lee says:

Has anyone considered the fact that it’s essentially an act of vandalism for this book to be torn to bits? How would you feel if someone were to rip apart the panels of a multi-part painting, or dismember the pages of an illuminated manuscript? What seems to be a unique piece of animation history has been desecrated. This is shameful.

05/21/08  11:31am
Rhys says:

That sure is a different Sniffles than the one I was used to.

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