“When we first came [to Hallmark] they said they didn’t have space for us yet in the art department. They really just didn’t want us to corrupt the sweet young girls that worked there, because our language can get sort of salty. So they made us work in a tent on the roof. It was hotter than hell in the summer in Kansas City. After a couple of weeks of sweating it out in the tent we came down off the roof, found an empty office and moved our stuff in. The Old Man thought the girl artists would be jealous, because we got an office while they worked in booths. But they didn’t mind. We got along fine and didn’t corrupt any of themâ€¦We thought we would go nuts. A whole building full of twittering young girls, and the stuffy work rules! We hated it, but it was good money, and we did get to do complete art on our cards. Mr. Hall loved our art. So after we had been here a few months, we told him our wives missed California so much that they were going to leave us. We was awful sorry, but we had to quit. Well, the Old Man did what we figured he might do. He offered us contracts to mail in our art from California.”
Schmitt, who I believe did the drawings for the “How to Take Care of Baby” booklet, had a style that was pure syrupy cartoon formula – historian Michael Barrier dismissed Schmitt’s designs as “bargain-basement-Bambi flavor” – yet he also had terrific command of cartooning principles and knew how to inject personality into his characters.
It’s easy to understand why his work was so highly valued by Hall, especially when contrasted to the listless illustrative style that was predominant in the greeting card industry at the time:
It seems that Schmitt and Spohn worked as a team, and even had an art studio together after they moved back to Los Angeles. Schmitt died in 1993, but Stan Spohn is (I believe) still with us at the age of 97. [Editor’s note: Spohn died in 2012, a few months after this post was published.] There was an article about Spohn in the Monterey County Weekly a few years back where he was holding up one of his Hallmark paintings:
If anyone at Hallmark is reading this, please consider doing a book of Schmitt and Spohn’s artwork. I’d be happy to help–just drop me a line. Their work looks deceptively simple, but there’s a real art to creating such aggressively cute cartoon characters. I have more of their booklets and fold-outs that I will post here if there’s interest. Click on any of the booklet images in this post for a larger version.