4Kids Entertainment Receives Favorable Decision in “Yu-Gi-Oh!” Litigation

4Kids Entertainment, Inc. (Pink Sheets: KIDEQ), the global children’s entertainment and merchandise licensing company, announced today that on December 29, 2011, the United States Bankruptcy Court for the Southern District of New York ruled in favor of 4Kids in the first phase of the trial of the lawsuit brought by the licensors of the Yu-Gi-Oh! property, Asatsu-DK Inc. (“ADK”) and TV Tokyo Corporation, (collectively, the “Plaintiffs”) against 4Kids.

In its 154 page decision, the Court ruled that the Yu-Gi-Oh! property license agreement (“Yu-Gi-Oh Agreement”) between the Plaintiffs and 4Kids was not effectively terminated by the Plaintiffs prior to the 4Kids’ bankruptcy filing on April 6, 2011; rather, the Yu-Gi-Oh! Agreement remains in full force and effect and is property of the 4Kids’ bankrupt estate. In addition, the Court’s opinion carefully considered each of the Plaintiffs’ nine audit findings totaling over $4.8 million and concluded that audit findings totaling approximately 99% of the amount claimed by the Plaintiffs were “meritless.” The remaining two audit claims totaling $47,825.17, which 4Kids does not dispute, were offset by the roughly $1.8 million credit balance in favor of 4Kids as of March 24, 2011, the date that the Plaintiffs sent 4Kids the notice of termination.

The decision also questioned the Plaintiffs’ “good faith” in purporting to terminate the Yu-Gi-Oh! Agreement on the basis of dubious audit claims and dismissed the Plaintiffs’ breach of trust allegation against 4Kids commenting that “if anyone is the victim of a breach of trust in this matter it is 4Kids.” The second phase of the trial to determine the damages payable to 4Kids arising from Plaintiffs’ purported termination of the Yu-Gi-Oh! Agreement has not been scheduled but is expected to commence as early as the first quarter of 2012.

“We are very pleased with the Court’s decision which confirms that the Plaintiffs’ purported termination of the Yu-Gi-Oh! Agreement was wrongful and that the Plaintiffs’ audit claims were baseless,” said Michael Goldstein, interim Chairman of 4Kids. “We are hopeful that members of the Yu-Gi-Oh! Consortium will take note of the Court’s detailed findings and work with 4Kids to put this matter behind us so that all parties can work together constructively for the continued success of the Yu-Gi-Oh! brand. We would also like to thank our many clients and business partners for their support and understanding,” concluded Goldstein.

New animation Boutique, DeZerlin Media, Launches In China

QINGDAO, CHINA. DeZerlin Media, an animation and comics creative boutique, is launching into the global marketplace with a diverse variety of product, from animated features to series, graphic novels, children’s books, games, and merchandise.

The lead title is Dragon Twins, an edgy sci-fi thriller about the discovery of dragon DNA, and what happens when it falls into the wrong hands. The animated feature is produced in association with Pangon Digital in Beijing, with the movie leading a stream of product that includes a graphic novel illustrated by Singapore’s Imaginary Friends, games, and merchandise.

On the other end of the spectrum, the children’s fantasy, Sasha’s Adventure, tells the story of a young boy from earth recruited to help save another planet from an evil queen. Much like a Lord of the Rings for younger viewers, the story is filled with fascinating characters and extraordinary exploits. The movie is coupled with a children’s book series, games, and a comic strip.

And in classic Disney tradition, 41 Robur Road tells the tale of a heroic cat and his hapless owner in WWII London saving their neighborhood during the bombings. The animated film will spin into a book series, games, and products.

Other projects in the pipeline include animated series, SNAFU, a futuristic adventure, Dragonfly, and a comic book series.

Under the leadership of CEO Lin Zhang, DeZerlin Media is taking an approach much different from most Chinese companies, “Rather than take the usual road of building a huge animation studio with hundreds of workers, we have chosen to focus on the creative and storytelling aspects of our projects, and partner with some of the top studios in China for production services.”

Intent on producing truly global product, DeZerlin Media has partnered with a variety of international experts, including director Jonathan Lawrence (Treasure of the Templars, Dream Parlor, The Family Mancuso), action director Eric Chen (Kung Fu Panda, Pirates of the Caribbean, Rush Hour), animation director Adrian Chan (Tintin, Legend of the Guardians, Chronicles of Narnia), producers Frank Antonelli and Caroline Zelder (A Plumm Summer, The Most Precious Gift, Watch the Skies), and writer/producer Mark Byers (Gua Sha, Criminal Act, Dragon Squad).

“It’s a real delight working with Lin Zhang at DeZerlin,” said producer Mark Byers. “They have carefully studied the international market and understand what works, and why. They mix their knowledge of the market with an unquenchable passion for storytelling, and have created some extraordinary projects.”

DeZerlin product is set to begin rolling out by the end of the year with the first Dragon Twins graphic novel and a Sasha’s Adventure children’s book, and the first series planned for release in 2012.

Austalian Animator Duo Releases Electric Dog Flash Animation Power Tools

A pair of Sydney-based animators have just released Electric Dog Flash Animation Power Tools (EDAP Tools), a collection of plugin commands and optimized keyboard shortcuts for Macromedia / Adobe Flash that are done with character animation in mind.

“EDAP Tools are a part of a whole workflow, which can dramatically speed up and streamline the process of designing, rigging and animating digital cutouts in Flash,” says Nickolay Tilcheff, one of the project’s creators. ” EDAP Tools come in one neat package, which is easily installed and deinstalled via Extensions Manager.”

EDAP Tools is a free and open source project. The software is licensed under GNU GPL v.3 and the texts, information, articles and tutorials on the site under CC BY-NC-SA 3.0.

“Most books on Flash cover only the basics and although there is a lot of advanced Flash knowledge around, it is somehow scattered and flooded by programming tutorials and tips,” Tilcheff explains. “We’ve tried to start outlining the process of design, creating Flash builds and animating in its entirety and complexity and are hoping that the site will become a good resource and a place for discussions, where other advanced users will share knowledge and methods with everyone.”

Rediscovered: Long-Lost Version of “The Hobbit” by Gene Deitch

A long-lost version of The Hobbit by animation legend Gene Deitch has resurfaced online in the past few days. Why did Gene produce this 12-minute “animatic” version instead of the feature-length version he’d originally planned with Jiří­ Trnka? Why did he have just one month to produce it? Why has nobody ever seen it? The crazy circumstances that led to the production are revealed in this piece that Gene wrote on his website. In short, the film was a financial ploy by Deitch’s producer William L. Snyder to earn himself a nice chunk of change. Deitch writes:

The Tolkien estate had now been offered a fabulous sum for the rights, and [William] Snyder’s rights would expire in one month. They were already rubbing their hands together. But Snyder played his ace: to fulfill just the letter of the contract — to deliver a “full-color film” of THE HOBBIT by June 30th. All he had to do was to order me to destroy my own screenplay — all my previous year’s work, and hoke up a super-condensed scenario on the order of a movie preview, (but still tell the entire basic story from beginning to end), and all within 12 minutes running time — one 35mm reel of film. Cheap. I had to get the artwork done, record voice and music, shoot it, edit it, and get it to a New York projection room on or before June 30th, 1966! I should have told him to shove it, but I was basically his slave at the time. It suddenly became an insane challenge.

The rest of the story can be read on Gene’s website. And just for the record, the delightful illustrations in the film were created by Czech illustrator Adolf Born.

(Thanks, Stephen Persing, via Cartoon Brew’s Facebook page)

“Three Caballeros” review by Wolcott Gibbs

Wolcott Gibbs was the the drama critic of The New Yorker for many years, but he also wrote about other sorts of stuff, such as this smart take on The Three Caballeros. A lot more of Gibbs’ writing can be found in the new collection Backward Ran Sentences: The Best of Wolcott Gibbs from the New Yorker. There’s also a recent piece about Gibbs written by Terry Teachout in the Wall Street Journal that sheds light on his quirky personality.

Three Caballeros review by Wolcott Gibbs

Orange British Academy Releases Long List for 2012 Awards

The Longlist is the result of Round One voting by members of the Academy. With 285 films entered this year, the first round of voting reduced the list of eligible films to 15 in each category*. Round Two voting, which opens today, will reduce these 15 contenders down to the five nominations in each category**. Appearing on the Longlist does not constitute a nomination.

Over 6300 members of the Academy vote in three rounds to decide the Longlist, Nominations and Winners. All members vote in the first two rounds for all categories barring Documentary, Film Not in the English Language and Outstanding British Film, which are voted for by Chapters. The asterisks in the Longlist denote the top five selection of the relevant Chapter***. In the final round, winners are voted for by specialist Chapters in all categories except for Best Film, Outstanding British Film, Documentary and Film Not in the English Language and the four performance categories, which are voted for by all members.

Nominations in all categories will be announced on Tuesday 17 January. The winners will be announced at the Orange British Academy Film Awards on Sunday 12 February.

[Full the full longlist, visit the Orange British Academy’s website.]

Animated Film
The Adventures of Tintin: The Secret of the Unicorn
Arthur Christmas
Gnomeo and Juliet
Puss in Boots

WEB PREMIERE: “Wild Life” by Amanda Forbis & Wendy Tilby

One of the true highlights of the festival circuit this past year was Wild Life by Amanda Forbis and Wendy Tilby, who were nominated for an Academy Award in 1999 for their short When the Day Breaks. We are pleased to present–courtesy of our sponsor The National Film Board of Canada–the exclusive on-line debut of this Annie-nominated short.

Told in a robust, rustic style that captures the spirit of the new frontier, Wild Life won the 2011 Canadian Film Institute (CFI) Award for Best Canadian Animation at the recent Ottawa International Animation Festival. Set in 1909, the film is from the POV of a dapper young man sent from England to Alberta to attempt ranching. It soon becomes clear that nothing in his refined upbringing prepared him for the harsh conditions of the New World. Wild Life is also part of the new NFB dvd compilation Animation Express 2.

Credits after the jump.
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Studio Ghibli Retrospective breaks box office records at NY’s IFC Center – Additional Screenings Added

New York, New York — January 4, 2012 — GKIDS, a distributor of award winning animation for both adults and family audiences, announced added screenings for their groundbreaking Studio Ghibli retrospective at New York’s IFC Center. The event opened at IFC on December 16, grossing $32,500 week one, $33,700 week two, and $43,900 for partial week three (through Tuesday). The event helped IFC set several single-day records for the complex (including biggest Monday, biggest Wednesday, and biggest Thursday) and contributed to the second busiest period since the theater opened.

With most shows selling out over the past weekend, IFC has added additional screenings of Princess Mononoke, Ocean Waves, Castle in the Sky, Nausicaa of the Valley of the Wind, and My Neighbor Totoro. The 25 year retrospective of films from Japan’s renowned Studio Ghibli is running four weeks on a full schedule, though Thursday, Jan 12. Fifteen feature films produced between 1984 and 2009 are included in both the subtitled and English dubbed versions (when available), with subtitled film playing evening screenings 6pm and later. Tickets for all films are now on sale at www.gkids.tv/intheaters

GKIDS recently entered into agreement with Studio Ghibli to handle North American theatrical distribution for their library of animated features. Following the IFC Center engagement, the retrospective opens LA on January 26 to February 12 with American Cinematheque at the Egyptian Theater and Aero Theater, with subsequent engagements scheduled in Boston, Toronto, San Francisco, Chicago, Washington DC, Seattle, Dallas, Austin, and other major North American markets throughout 2012. GKIDS is also planning limited releases of select Studio Ghibli titles, many of which have never been released theatrically in the US, beginning late 2012.

The Studio Ghibli agreement further solidifies GKIDS position as a home for award-winning animation. GKIDS began as a spin-off of New York International Children’s Film Festival and found early success securing a Best Animated Feature Oscar® nomination for The Secret of Kells in 2010. GKIDS has two films competing in the animated feature category for the upcoming Academy Awards®, A Cat in Paris and Oscar®-winning director Fernando Trueba’s Chico & Rita, which won Best Animated Feature at the European Film Awards. Chico & Rita is being released under GKIDS’ newly formed adult-skewing LumaFilms banner.


Title Director (Producer) Versions Year RT
Nausicaä of the Valley of the Wind Hayao Miyazaki (Isao Takahata) Subtitled and dubbed (Uma Thurman, Shia LeBouf, Edward James Olmos, Mark Hamill) 1984 116 min
Castle in the Sky Hayao Miyazaki (Isao Takahata) Subtitled only 1986 126 min
My Neighbor Totoro Hayao Miyazaki (Toru Hara) Subtitled and dubbed (Dakota Fanning, Elle Fanning, Tim Daly, Frank Welker) 1988 86 min
Kiki’s Delivery Service Hayao Miyazaki (Hayao Miyazaki) Subtitled and dubbed (Kirsten Dunst, Phil Hartman, Janeane Garofalo, Debbie Reynolds) 1989 102 min
Only Yesterday Isao Takahata (Toshio Suzuki) Subtitled only 1991 118 min
The Ocean Waves Tomomi Mochizuki (Nozomu Takahashi) Subtitled only, digital only 1993 72 min
Porco Rosso Hayao Miyazaki (Toshio Suzuki) Subtitled and dubbed (Michael Keaton, Cary Elwes, Brad Garrett, David Ogden Stiers) 1992 94 min
Pom Poko Isao Takahata (Toshio Suzuki) Subtitled and dubbed (J.K. Simmons, Brian Posehn, Tress MacNeille, John DiMaggio) 1994 119 min
Whisper of the Heart Yoshifumi Kondo (Toshio Suzuki) Subtitled and dubbed (Ashley Tisdale, Cary Elwes, Harold Gould, Brittany Snow) 1995 111 min
Princess Mononoke Hayao Miyazaki (Toshio Suzuki) Subtitled and dubbed (Billy Crudup, Claire Danes, Gillian Anderson, Minnie Driver, Billy Bob Thornton, Jada Pinkett Smith, John DiMaggio) 1997 134 min
My Neighbors the Yamadas Isao Takahata (Toshio Suzuki) Subtitled and dubbed (James Belushi, Molly Shannon, Tress MacNeille) 1999 111 min
Spirited Away Hayao Miyazaki (Toshio Suzuki) Subtitled and dubbed (Daveigh Chase, Jason Marsden, Michael Chiklis, Susan Egan) 2001 125 min
The Cat Returns Hiroyuki Morita (Toshio Suzuki) Subtitled and dubbed (Anne Hathaway, Cary Elwes, Peter Boyle, Elliott Gould, Tim Curry, Andy Richter, Kristen Bell, Avril Lavigne) 2002 75 min
Howl’s Moving Castle Hayao Miyazaki (Toshio Suzuki) Dubbed (Christian Bale, Lauren Bacall, Billy Crystal) 2004 119 min
Ponyo Hiroyuki Morita (Toshio Suzuki) Dubbed (Cate Blanchett, Matt Damon, Liam Neeson, Tina Fey) 2009 101 min

Slap Happy Cartoons Announces YTV Development Deal for “Nerds And Monsters”

(January 4, 2012 – Vancouver, Canada) — Vancouver-based animation studio Slap Happy Cartoons Inc. has signed a development deal with Corus Entertainment’s YTV for the animated series Nerds and Monsters.

Created by Slap Happy Cartoons, Nerds and Monsters is a 52×11’ comedy aimed at 8-12 year olds that tosses a group of nerdy high school kids on a fantastic uncharted island. The tween castaways must use nothing but their smarts to survive the relentless attacks by the island’s inhabitants — a tribe of hideous Monsters that are mistakenly threatened by their human invaders. Lucky for the nerds, these dim-witted monsters don’t have any smarts!

“We’re excited to be partnering with YTV on Nerds and Monsters,” said Vito Viscomi, co-creator and Partner at Slap Happy Cartoons. “YTV has a long history of shepherding and developing funny and extremely popular animated series, and we look forward to working with them and making Nerds and Monsters a show that will entertain and resonate with kids of all ages – both in Canada and around the world.”

WEB PREMIERE: “Sunday” by Patrick Doyon

We are pleased to present–courtesy of our sponsor The National Film Board of Canada–the exclusive on-line debut of Patrick Doyon‘s Annie-nominated film, Sunday. It’s clever, quirky and stylishly hand drawn, with a limited color palette that defines its nostalgic point of view. Sunday captures a child’s imagination as only a keenly observant cartoonist can. Sunday is also part of the new NFB dvd compilation Animation Express 2.

Credits after the jump.
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My Friend, Ronald Searle by Matt Jones

Ronald Searle

In memory of Ronald Searle’s passing, we present this tribute by Matt Jones. Besides working as a story artist at Pixar, Matt is the curator of the Ronald Searle Tribute blog, a fantastic repository of Searle’s artwork and a required first-stop for anyone interested in his work. In the piece, Matt speaks about the friendship he formed with Ronald Searle in the final years of his life.

My Friend, Ronald Searle
by Matt Jones

Disney’s Nine Old Men, Ken Anderson, Chuck Jones, Tex Avery, Bob Clampett, Joe Grant, Art Babbitt . . . all the American icons of animation had already left us. I moved to the United States too late to meet any of them, but at Pixar I work with many people who had the privilege of knowing and learning from these legendary artists, and I listen to their tales with glee. When I lived in Europe, however, there was still one legendary artist left who had outlived them all, one who had influenced them all, and one who I was fortunate to meet and get to know–the incomparable Ronald Searle.

I first became aware of Searle’s work trawling the second hand bookshops on London’s Charing Cross Road. His work struck me as the forebearer of a British cartooning tradition dominated by Ralph Steadman and Gerald Scarfe at the time. I had discovered them in art school and came to realize that Searle was the original master of the scratchy, spattered ink line, influencing all who followed. I was dissatisfied with the materials that were available online about Searle, and sought to establish a resource of choice scans from my growing collection of his books. I undertook the blog merely as a fan. Little did I know that I would later come to know the artist and even have him contribute material to the site.
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Bandai Announces It’ll End New DVD, Blu-Ray and Manga Titles in February 2012

January 3, 2012 (Cypress, CA) — Bandai Entertainment announced today that it will stop releasing new titles on DVD, Blu-ray and Manga formats starting in February of 2012. The company will continue to sell catalog titles and shift its operation to licensing which will include digital distribution, broadcast and merchandising.

As a result of this change in strategy for the North American Market, Bandai Entertainment’s organization will be restructured at the end of January 2012.

The following previously announced anime titles have been cancelled: Turn-A Gundam, Nichijou and Gosick.

Similarly, the following manga titles have been cancelled: Kannagi 4-6, Code Geass: Renya, Gurren Lagann Vol. 7, Gundam 001, Lucky Star Boo Boo Kagaboo, Nichijou Manga, Code Geass R2 Novels and Tales of the Abyss: Jade 1 and 2.

Additionally, Bandai Entertainment’s facebook and twitter will be shut down.

Pittsburgh’s ToonSeum Hosting Exhibit Highlighting Positive Black Animated Characters of the 1970s

The ToonSeum and the Museum of Uncut Funk present Funky Turns Forty, an exhibit celebrating the legacy of the first wave of positive Black animated characters of the 1970s.

Until the Civil Rights movement of the late 1950s and 60s, African-Americans were treated as second-class citizens. While prevalent in music and popular culture, Blacks still faced extreme political, economic, and social prejudices. In comics and animation, Blacks were largely ignored or were depicted in broad, derogatory stereotypes. But as laws and attitudes began to shift, the Saturday morning cartoons of the 1970s became a direct conduit of social change, introducing a host of new Black characters. For the first time, audiences were exposed to positive, relatable images of Black life through animated series like Fat Albert and the Cosby Kids, The Jackson 5ive, Josie and the Pussycats, I Am The Greatest, The Harlem Globetrotters and Star Trek: The Animated Series.

Funky Turns Forty presents a retrospective of original production cels and drawings from this turning point in cartoon history where Black and White animators created positive Black characters and Black-centric stories for all to enjoy.

A special exhibit in the Lou Scheimer Gallery at the ToonSeum will focus on the art of Fat Albert and the Cosby Kids. Fat Albert was animated by Filmation and produced by Pittsburgh native and gallery namesake Lou Scheimer.

“The ToonSeum is proud to showcase this important period in animation history,” said ToonSeum Executive Director Joe Wos. “This is a unique opportunity to highlight the role that animation has played in promoting diversity, equality, and pathos.”

Funky Turns 40 is co-curated by Pamela Thomas of the Museum of Uncut Funk. The exhibition runs January 18th Through March 10th.

For more information visit www.toonseum.org or call 412-232-0199

ToonSeum is located at 945 Liberty Avenue, in Pittsburgh’s downtown Cultural District.

Adults and Children 13 and older $5
Children 6-12 $1
Children 5 and under are free

Producer’s Guild of America Announces 2012 Film & TV Award Nominees

LOS ANGELES, CA (January 3, 2012) — The Producers Guild of America (PGA) announced today the motion picture and long-form television nominations for the 23rd Annual Producers Guild Awards. The categories include: The Darryl F. Zanuck Producer of the Year Award in Theatrical Motion Pictures; The Producers Guild of America Producer of the Year Award in Animated Theatrical Motion Pictures; and The David L. Wolper Producer of the Year Award in Long-Form Television. The documentary film category and other television category nominations were already announced by the Guild in December 2011.

All 2012 Producers Guild Award winners will be announced on January 21, 2012 at the Beverly Hilton Hotel. This year, the Producers Guild will also award special honors to Leslie Moonves (Milestone Award), Steven Spielberg (David O. Selznick Achievement Award in Theatrical Motion Pictures), Don Mischer (Norman Lear Achievement Award in Television), Stan Lee (Vanguard Award), and IN THE LAND OF BLOOD AND HONEY (The Stanley Kramer Award). The 2012 Producers Guild Awards co-chairs are Paula Wagner and Michael Manheim.

The 2012 Producers Guild nominated films and television programs are listed below in alphabetical order by category, along with producers. The producers’ names listed for each nominated production are listed in alphabetical order and are not necessarily the proper order of credits.

[Editor’s Note: I abbreviated the listing to only show animated categories. For the full list, see PGA’s website.]

he Producers Guild Award for Outstanding Producer of Animated Theatrical Motion Pictures:

Producers: Peter Jackson, Kathleen Kennedy, Steven Spielberg

Producer: Denise Ream

Producer: Melissa Cobb

Producers: Joe M. Aguilar, Latifa Ouaou

Producers: John B. Carls, Gore Verbinski

Children’s Programs:

“Dora the Explorer (Nickelodeon)

iCarly (Nickelodeon)

Phineas and Ferb (Disney Channel)

Ronald Searle (1920-2011)

Ronald Searle and Walt
Ronald Searle with Walt Disney. Click for bigger version

World-renowned cartoonist and illustrator Ronald Searle passed away peacefully in his sleep on Friday, December 30th, 2011. He was 91. Here is the BBC News obit.

In addition to his print work, Searle worked on numerous animation projects throughout his career including Energetically Yours and Dick Deadeye, and has indirectly been responsible for the look of countless other works of animation, most notably Disney’s 101 Dalmatians.

Here’s a Channel 4 interview with Searle on the occasion of his 90th birthday in 2010:

Below is the 1957 industrial film Energetically Yours that Ronald Searle designed. There are lots of behind-the-scenes photos and artwork related to the film on the Ronald Searle Tribute blog:

This is an animation test of his St. Trinian’s characters animated by Uli Meyer:

A photo of Ronald Searle visiting with Disney director and animator Ward Kimball in 1957. Click on the image for a larger version:

Ronald Searle and Ward Kimball

Note: Gallery Nucleus will present a Ronald Searle Exhibition January 7th through 29th, 2012. The opening reception is this Saturday at 7 pm — 10 pm.

Searle, an influential figure in the cartooning world since the beginning of the post-war era, his drawings identifiable by their scratchy textures, controlled gestural line quality, and often exaggerated human forms. This exhibit features a collection of Searle’s published and preliminary works including caricatures, illustrated typography, completed cartoons, and signed lithographs.

For more information on this Los Angeles area event, click here.

Music Video Roundup #2

Here’s a batch of recent music videos from around the globe to start off the new year. Remember to keep submitting your videos. We intend to make the music video roundup a regular feature on the Brew.

“My Heart Belongs to You” by Colin Huggins
Video directed by Lev Polyakov (US)

“Cronache di una marionetta” by Radiochimica
Video directed by Milan Kopasz (Hungary) and Pezze&Bottoni (Italy)

“Pelican” by The Maccabees
Video directed by by David Wilson (UK)

“Good Love” by the Whitaker Brothers
Video directed by Malika Whitaker (France)

How to Run a Successful Kickstarter Campaign

A few months ago, Colorado-based filmmaker Corrie Francis Parks raised nearly $12,000 through Kickstarter to create her first professional animated short. Afterward she wrote a detailed blog post explaining how she did it. There’s lots of valuable advice in her post, including the importance of setting a realistic fundraising goal and managing the campaign after it’s launched:

Like many artists, I’m not much of a self-promoter, so I had to find ways to keep sharing the project over and over without losing my authenticity. I also wanted to share something meaningful with my potential backers. This meant creating new content by writing project updates, offering special rewards at landmark moments, making some new rewards when the funding flat-lined. One of the sand paintings I created for a special reward. I had 450 people on my email list, and after every email, I saw a jump in the pledges. I asked people to share the project with 2 of their friends in a personal email or phone call. 35% of my backers are people i don’t know, but I’m pretty sure many are a result of those emails and phone calls.

Fundraising is in many ways a full-time job. One of my next-door neighbors recently raised over $40,000 for her film project, but she had to commit a couple months to full-time campaigning. Deciding whether you want to commit the time and effort to raising money is an important decision to make before embarking on any fundraising campaign.

(link to Corrie’s blog via ASIFA-SF newsletter)