I’m no expert on the box office, but when Disney’s CG “blockbuster” Bolt opens with less than the studio’s throwaway live-action film Beverly Hills Chihuahua, there’s going to be some eyebrows raised. Here’s some analysis of Bolt‘s tepid opening from BoxOfficeGuru.com:
Disney’s big offering for the holiday season Bolt opened in third with sales that were a bit disappointing. The PG-rated animated flick took in an estimated $27M from 3,651 theaters for a $7,395 average. The debut came in well below what other November toons in recent years have opened to – 2005’s Chicken Little,2006’s Happy Feet, and last year’s Bee Movie all bowed in the $38-42M range. Like Bolt, these films were non-sequels and did not have Thanksgiving to provide a boost. The canine flick even screened in 980 3D theaters and featured the voices of John Travolta and Miley Cyrus, but that did little to spark excitement. However with kids getting out of school for the holiday this week, sales could stay strong in the days ahead giving the Mouse House a respectable ten-day start.