An article in Monday’s Wall Street Journal deemed Cars 2 a Hit Already–in Stores. The article made it clear that the franchise earns an obscene amount of money for Pixar’s parent company, Disney, and that basically means they’re going to continue making sequels and spin-offs until the cows come home (or until kids stop buying crap related to the film, whichever comes first).
Below are some of the key facts and financial figures from the WSJ piece:
* Disney believes it is on track to sell more tie-in merchandise with Cars 2 than any single previous film. The current record holder, Toy Story 3, sold $2.8 billion (yes, with a B) worth of merchandise last year.
* A yearly average of $2 billion worth of Cars merchandise has been sold since the release of the first Cars in 2006.