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JERRY BECK
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AMID AMIDI
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Disney lays an Egg
by jerry
February 4, 2009 10:15 am


What would Clara Cluck say?

(Thanks, Lev Polyakov)

02/4/09  10:29am
zavkram says:

So, does every dozen come with one of those Mickey-shaped egg-rings? The ones with Donald are particularly disturbing! What’s next, Porky-Pig brand breakfast-links?!

02/4/09  11:09am
Tim says:

Too bad they’re not still making Donald Duck Orange juice.
http://www.shinegallery.com/doduorjucan1.html

02/4/09  11:49am
Mr. Semaj says:

Pretty pointless way to market your characters.

02/4/09  12:08pm
Thad says:

02/4/09  12:10pm
Kris says:

I still don’t understand Disney’s interest in the food business.

Old Yeller dog food is by far the most disturbing Disney-licensed food product, though.

02/4/09  12:16pm
Tim Rauch says:

“Disney eggs: now with protein!”

what???

02/4/09  12:25pm
Lauren says:

Move over Freddy, something else is gonna invade my nightmares for a while.

02/4/09  1:15pm

Maybe I’m a little confused… These are supposed to be mouse eggs? Is Disney now claiming that mice aren’t mammals? Wow, that is one WEIRD organization.

02/4/09  2:41pm
Pez says:

This would go great with my Mickey Mouse Waffle Maker

02/4/09  4:01pm
Chris Sobieniak says:

Glad to see they’re still making Donald Duck Orange Juice (didn’t think it was in a carton now, remember it mostly for the cans).

02/4/09  4:11pm
JMatte says:

All I can remember is when Disney did Home On The Range, everyone around me was thinking “those McDonalds Kids Meal are going to be awkward…”

02/4/09  4:16pm
Steve Gattuso says:

This would go even better with my Hello Kitty vibrator…

02/4/09  9:06pm
Katella Gate says:

I don’t get this at all.

Kids have a big say in buying “fun foods”, but hardcore groceries? Especially foods as kid-unfriendly as eggs? Once the kid sees the package, that’s the end of the line - there is no further interaction between the product and the child.

The kids aren’t going to handle the egg or cook it. And they can’t play with extra eggs while waiting for breakfast cause eggs are fragile and messy inside. By the time it actually reaches the table (and most kids hate eggs anyway….) there’s no branding left on the product cause Mickey’s face is on the shell, and the shell’s in the trash. Unless you are gonna give your kids the broken shells to play with…

Memo to Bob: This is how products get over-exposed and die. Mickey is not disposable like “Who want’s to be a Millionaire.” Stop whoring him out.
Post Script: Although the commercial shows an Mickey-shaped form for the egg, there’s nothing in the commercial or on the egg box (from what I could read) that says it’s included. I think it’s just a “serving suggestion”.

02/5/09  12:02am
tom says:

How odd. You’d expect to find Walt Disney in the freezer section.

/Urban Legend, I know!

02/5/09  2:15am
Joost says:

mmmmmmmmmmmmmmm…… eggs!

02/5/09  11:36am

Wow, I just love how this is News-worthy. Must be a slow day, huh?
Im lovin’ the freakouts here, give it up guys, why would you even care? Pfft, you all make me laugh as always, Im so happy for you all.

02/5/09  4:50pm
jip says:

“SEE YOUR PALS INSIDE”

ehm…. ?
Are my pals inside the eggs?

02/6/09  1:40pm
SA says:

Imagine it: walking down the dairy aisle with your 4 year old- he looks to the left and Ka-POW! Right at eye level he sees a bright, bold colored package (surrounded by a sea of generic, bland, mostly white and grayish packages) with Mickey and WallE and Buzz and the whole gang! That’s it, all over, mom is in for it now! That kid is gonna be DRAWN to that carton like a mouse to a piece of stinky cheese! he doesnt care what’s in it! And if this will get kids eating eggs- GREAT! It’s a high quality, relatively inexpensive protein source-beats sugary cereal any day of the week!

02/7/09  9:12am
zavkram says:

I recall how a friend of mine received a “Winnie the Pooh” toaster for Christmas a few years ago. When you placed slices of bread in the toaster, the toast would pop out with the image of Pooh burned into it. My friend is a huge Pooh fan, so for him it was like seeing an image of the Madonna on a taco shell!

BTW… I was ROFL from that “frozen Disney” joke! :)

I’m still waiting to see the appearance of various “feminine products” with Minnie Mouse and Daisy Duck on them, the next time I’m in the supermarket (or do they already exist?)

02/7/09  9:14am
zavkram says:

Post Script: Although the commercial shows an Mickey-shaped form for the egg, there’s nothing in the commercial or on the egg box (from what I could read) that says it’s included. I think it’s just a “serving suggestion”.

Suggestion, or WARNING?!

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