The Los Angeles Times is reporting that the title Tangled isn’t the only thing being changed about Disney’s production of Rapunzel – it’s repositioning the film to attract a male audience.
From the article:
The makeover of “Rapunzel” is more than cosmetic. Disney can ill afford a moniker that alienates half the potential audience, young boys, who are needed to make an expensive family film a success.
Concluding it had too many animated girl flicks in its lineup, Disney has shelved its long-gestating project “The Snow Queen,” based on the Hans Christian Andersen story. “Snow Queen” would have marked the company’s fourth animated film with a female protagonist, following “The Princess and the Frog,” “Tangled” and Pixar’s forthcoming “The Bear and the Bow,” directed by Pixar’s first female director, Brenda Chapman, and starring Reese Witherspoon.
Since the release of its first movie, “Toy Story,” in 1995, Pixar has uniformly featured male leads in its films, including Buzz and Woody; Mr. Incredible, the middle-aged superhero in “The Incredibles”; and Lightning McQueen, the stock-car star of “Cars.”