“Mr. Disney, This is For You” “Mr. Disney, This is For You”

“Mr. Disney, This is For You”

As far as Disney fanvids go, this is one of the more intriguing. The creator, “The Pixar Princess,” created these images “to show what would’ve been if Disney held on to the rights to Oswald but kept Mickey, and Oswald starred in a few cartoons.”

For all the companies that have classic cartoon characters languishing amongst their assets, Disney’s repopularization of Oswald is a textbook example of how a company can derive financial value from its vintage library of characters, even characters that are nearly ninety years old. Suffice to say, we would not be seeing this fan video if not for Disney chief Bob Iger’s canny decision to reacquire the character from NBC-Universal in 2006.