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Moschino x Looney Tunes

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Urban Looney Tunes—they’re back!

But there’s one big difference. Unlike the early-1990s when these blinged-out Looney Tunes aimed at urban kids would have set someone back ten bucks at Kmart, Moschino has re-imagined the trend for the one-percenters, inflating the price to hundreds of dollars per cartoon-adorned item.

Moschino’s fall/winter 2015 line, helmed by its creative director Jeremy Scott of Shrek sweater fame, includes the classic Looney Tunes characters printed onto shirts, sweaters, purses, hockey jerseys, necklaces, and bomber jackets.

According to some fashion observers, Scott’s take on the characters is intended to be some kind of statement on the ’90s Looney Tunes trend: “To commemorate one of the cheesiest moments in marketing history, when Looney Tunes tried to regain relevance by giving its characters hip-hop makeovers, Scott went even cheesier, sending out five models side by side in shirts —no pants—that bore the images of thugged-out Bugs Bunny, Porky Pig and the gang in Moschino bling.”

You can watch the Looney Tunes portion of the Moschino runway show from 2:40 to 5:20:

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(Thanks, Jeremy Bernstein)

  • Nikolas

    I could go for one of the blinged-out Daffy teeshirts (in an ironic way) because, after all, Daffy is at least black.

    But what is Bugs going to do with that carrot? The pose is a bit suggestive. :(

  • Krypton Keeper

    I don’t think hipsters have that much disposable income.

    The ironic appreciation for Space Jam and other 90s Looney Tunes crap makes me want to punch millennials.

    • NamelessDrake

      I’m a millennial (20 years old) and I’d take the classic Looney Tunes shorts over that ’90s crap any day. So don’t punch me!

      • Krypton Keeper

        I’m one too, we should form a resistance against the generation’s love for this stupid corporate sell out of the Looney Tunes franchise. Hipsters and irony make me ashamed to be a millennial. Gangsta Bugs should’ve been erased from history 24 years ago.

        • I’m 16, and I most certainly would take the classic shorts over the new stuff. I don’t like them making these great characters all ghetto like that.

          • Barrett

            You guys and gals are all true animation nerds, and probably not the most common representatives of your generation, just as my DuckTales/Animaniacs/Freakazoid-loving self was not all that representative of your average Gen-X tastes. I doubt the majority of Millenials care for these stupid ghetto-looking Looney Tunes, even in an “ironic” sense, but there are surely a sizable minority of “hipsterish” types who think it’s ironically cool to spend hundreds on a fake retread of the kind of thing my generation bought from bootleg streetcorner sellers 25 years ago. At least Disney isn’t doing anything to resurrect the thug Mickey & Minnie that used to adorn tees.

        • Marc Hendry

          Previous generations did dumb stuff too, don’t worry about it

  • James

    It’s ironic that the Looney Tunes are so timeless that they can appear in quickly dated stuff like this 70 years after they were created.

  • Justin CartoonSmart

    These will really stand out with that key purse-buying demographic of 8-12 year old boys.

  • AnimationGuy

    Gross. Just gross.
    I have no other words.

  • Pedro Nakama

    That Hip-Hop look is waaaay too old. To make it more modern the characters should just have blank looks on their faces and be staring into smart-phones.

  • Zekey

    That blinged out carrot Bugs is holding looks less like a carrot and more like some erotic lewd toy.

    On that note the rest of these look rather horrible. The Looney Toons look weird wearing super detailed sneakers but still are basically naked.

  • ShouldBeWorkin’

    Nerds. 5 beautiful women and we critique their cartoon attire. :)

    • Ara

      …They’re models. The reason they exist is to show off the clothes they have on.

  • Jed

    This isn’t even the looney tunes, dammit.

  • Mhm

    I love it.

  • I don’t know if this is the silliest thing I’ve ever seen, but it’s definitely up there.