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Ice Age Enters Record Books
July 28, 2009 10:26 am
A fact that took me by surprise: Ice Age: Dawn of the Dinosaurs is now the fifth-highest grossing animated feature of all-time at the worldwide box office. Here’s the list: 1. Shrek 2 - $919.8 million The film has performed phenomenally overseas, pulling in excess of $500 million from foreign markets. This Variety article mentions that the film is on its way to becoming the top-grossing animated feature at the foreign box office, surpassing the current title holder, Pixar’s Finding Nemo ($524 million). I’m going to go out on a limb and suggest that the reason for the film’s box office success isn’t because the entire world loves Ray Romano, but rather that the world loves Scrat, a refreshing cartoon creation whose appeal stems from his personality and mannerisms instead of his dialogue (a virtually unheard of innovation in contemporary animation). The episode of Simon’s Cat I posted yesterday couldn’t be more different in style and tone than Ice Age, but at its core, I think the success of both of these cartoons revolves around an understanding that audiences still enjoy watching funny and appealing visually-driven cartoon characters. |