Meanwhile, Variety is also reporting that Universal Pictures and their animation division, Illumination Entertainment, are joining forces to turn the Dr. Seuss book The Lorax into a 3-D CG animated feature. The project will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script. The picture is targeted for a March 2, 2012, release, which falls on the birthday of Theodor Geisel, who died in 1991.
I’ve nothing against adapting great children’s literature, or remaking cartoons based on great children’s literature, but why hasn’t the success of UP (U.S. gross $284,239,283. to date) inspired Hollywood to create something original? Oh, yeah… it’s Hollywood.