“Madagascar 3″ Leads Global Box Office Again

For the second week in a row, DreamWorks’ Madagascar 3 remain atop the US box office. It earned $34 million last weekend, pushing its 10-day total to $119 million. It is currently pacing ahead of the first two entries in the Madagascar series. Madagascar 3 has also been the top film overseas for the past two weeks, and has added $157 million from 43 foreign markets. The film’s top market overseas is, of course, DreamWorks-obsessed Russia.


  • DonaldC

    I don’t understand.
    I wouldn’t call it terrible, but no where near global mega success quality.

    Maybe the series helped.

    • Austin Papageorge

      Since when was “quality as determined by CB commentators” a reliable predictor of a movie’s financial success?

      • Mike

        Ha, if only! Fantastic Mr. Fox would’ve made the money it deserved…

      • DonaldC

        I dunno.
        I usually tend to be a pretty good judge about it, but I can be wrong. I’m just curious as to why it’s such a big success. Did the afro advert work that well? Will we be seeing more of that kind of advertising? Did the show give that much hype with its audience? Will they get more funding?

    • Sarah J

      It’s all about competition. Madagascar 3 is a “family” movie and there currently aren’t any other family movies out. Family movies tend to do well because you have not only the kids seeing them, you have the parents or babysitters or older siblings who are also buying tickets to take the kids to these movies. Not to mention that family films tend to aim themselves at a broader audience of children, unlike films made for adults which will try to get an audience of a certain gender, race, or other demographic.

  • feep

    At this point I’m just proud to see animation taking the box office by storm this often. It doesn’t hurt that the flick is pretty decent. Brave, you up next gurl!

  • Chris

    I feel like the subject of this post should have three dots preceding “again”.

  • http://bobrob.blogspot.com/ Bob Hilgenberg

    Great news for the entire community. Just when it looks like there could be a chink in the animated film armor…someone comes along and exceeds expectations.

  • Austin Papageorge

    Ray Subers at boxoffice mojo actually thought this would only gross $140 domestically at most, just based on the grosses of Kung Fu Panda 2 and Puss in Boots.

    It just goes to show there’s still an audience for Dreamworks’s movies in North America.

    The movie is also very funny, and the London circus sequence is amazingly beautiful.

  • Funkybat

    I understand the success “in spite of” the many common criticisms. The Madagascar series is probably the funniest of the Dreamworks “funny face & farts” flicks. The first two had a good amount of clever gags and fun character business. The conflicts between the characters didn’t feel contrived, or at least not as contrived as a lot of the more middling stuff out there. The character designs are also distinctive compared to earlier Dreamworks 3D efforts.

    I haven’t seen Madagascar 3 yet, but I know I will, and I’m pretty sure I’ll have fun, even if I might forget a lot of the film within a few days.

  • http://www.youtube.com/user/Tigercat919 Michael F.

    I’m not a fan of the Madagascar series (or much of Dreamworks Animation’s work) but I am happy that the movie drilled Rock of Ages and That’s My Boy. Here’s hoping the latter not doing well gives Adam Sandler a message (although i’m sure it won’t).

  • Taco Wiz

    According to Rotten Tomatoes, each film in this series is roughly 10% better than the last.

    1: 55%
    2: 64%
    3: 75%

    By the fifth film we should have a masterpiece.

    • Sarah J

      Yeah, I thought that was pretty interesting. Usually RT scores go DOWN with each sequel. I wonder if Dreamworks can keep up this streak?

  • JM WALTER

    Well it is a Wild ride, it´s funny and it delivers.

    the plot is cliche but the visual humour is non-stop

  • A Writer

    most people don’t even know what animation studio they go to see.

    they just see a cartoon and always expect it’s Pixar’

    i don’t wtf you guys are talking about

    • Austin Papageorge

      People do recognize franchises, though. Dreamworks’s Kung Fu Panda 2 and Puss in Boots were middling successes compared to their predecessors, so it was reasonable to assume that Madagascar 3 would see a decline in ticket sales and revenues from the last entry of the serious.

      It looks like that won’t case. It’s a reason to be hopeful about the direction that Dreamworks and the other major studios are taking.

      • wever

        I was on Facebook to see an ad with an image of the female leopard (you see her in the image above) along with text telling you how to get tickets to a DISNEY film!

        Ugh.

      • Austin Papageorge

        Yeah, what the hell is up with that? Who makes those facebook ads, anyways?