One of the items on my infinitely long to-do list is to write some thoughts about the exquisite artistry behind Coraline. While the film is flawed, it still ranks as one of the most enjoyable experiences I’ve had in some time watching a mainstream animated feature. It pleases me to no end to see that the film has been a box office success (as far as stop-motion animation goes at least). It currently ranks as the third-highest grossing stop-motion feature of all time, trailing only Chicken Run and The Nightmare Before Christmas.
A large reason for the film’s financial success has been the deep pockets of Laika owner Phil Knight. As much as I’d like to believe that audiences will discover good films if they’re made, the truth is that despite a film’s quality, investing money into its promotion is a necessity lest one ends up with an Iron Giant. I’m not sure that Knight even understood what he was doing when he put his fortune behind this film, but I can’t think of a recent debut film by a major animation studio that has been bolder, riskier and more imaginative. Laika has the opportunity to carve out a niche as a truly unique animation studio, and I sincerely hope they continue following this path that they’ve embarked upon with Coraline.
In today’s Variety, Laika took out a two-page ad thanking the people who made Coraline. The first page was dedicated to the film’s crew, the second page thanked individuals. My digital photo of the ad is a bit funky looking but at least you can see what it looks like. Click on it for a bigger version: