Less people in the United States attended the movies last month than
any February since 1995. The only bright spot in Hollywood right now is animated films, which continue to perform well. Rango, the first animated feature from ILM, opened at number 1 this weekend with a FINAL $38.1 million. Gnomeo and Juliet dropped to fifth place in its fourth weekend, earning $7.2 million for a healthy total of $84 million.
Some highlights of Rango‘s opening from Box Office Guru:
The audience was fairly broad with females making up 54% and those over 25 also at 54%. [Paramount] reported that admissions were higher than those for the debut of its last March toon How To Train Your Dragon which enjoyed 3D surcharges helping it bow to $43.7M…Adiences were not as happy with the product as its CinemaScore grade was a discouraging C+.
Sylvain Chomet’s The Illusionist captured $80,212 from 76 theaters boosting its total to $1.87 million. The film has failed to catch on with audiences like Chomet’s earlier film, The Triplets of Belleville which grossed $7 million in 2003.