hopposter hopposter
Feature Film

The poster for HOP

Universal and Illumination (Despicable Me) will open the Easter-themed Hop on April 1st. Tim Hill (Alvin and the Chipmunks) directed this hybrid live action-animation feature starring Russell Brand (as the Easter Bunny). The teaser poster came out this weekend, and it looks pretty cute:

(via /Film)

  • Oh dear – this rabbit is quite cute.

  • Jake

    God, how adorable.

  • Toonio

    Happy feet meets hip-HOP.

  • Anonymous
    • That is Histerical!!! hahahaah. They DO all use that face!!! I guess it gives them ‘tude” hahahah

    • qwerty

      This is a lot more inviting. Instead of thinking “why are these people going to beat me up?” I think “BUNNY!”

  • Liam Scanlan

    Although the director of Alvin directed this, the poster looks like its going to be better than THAT movie!

  • Upstanding Citizen

    The Easter bunny and hip-hop? That’s the greatest idea since magic roosters and Elvis!

    • Jeremy Knight

      Oh GOD that’s gold.

  • Steve Gattuso

    I certainly like the look of the main character, and I was impressed by the work from Illumination and Russel Brand in Despicable Me, so I will put this in the “cautiously optimistic” column until further information proves otherwise.

  • Will there be an “IHOP” tie-in?

    • Steve Gattuso

      I love pancakes.

    • NC

      More than likely considering IHOP had Despicable Me themed items on their menu.

  • Now this poster wanted me to get some candy.

  • Oliver_C

    Brand was previously attached to a proposed remake of the flop/forgotten comedy ‘Drop Dead Fred’ — looks like this is essentially that same movie (wacky ‘imaginary friend’ runs amuck with ‘hilarious’ results), only with the characters’ names changed. Drop Dead, Rabbit!

  • TheGunheart

    Wow, that IS cute. I’ll admit, the Chipmunks were cute in the movie itself, but it’s surprising to see not one trace of ‘tude in that rabbit’s face one the poster.

    I kind of wish it were a fully animated film, though. A shame to see such a cute design getting shoehorned into a live action film.

  • qwerty

    Huh. Don’t know if there have been any animated Easter movies before.

    mm chocolate bunnies.

    • w

      Not since Rankin Bass, I think…

  • Rosa

    his leg is weird.

    • It’s cause of foot – it’s very long, so the heel actually looks like a second knee.

  • DonaldC

    I give up.

    • Alison

      How come?

  • majic

    Okay, so the fact that Illumination Entertainment is a new studio does NOT always mean the executive producer and CEO is inexperienced. They got like 5 more films under their belt!

  • Dana

    You lost me at Russell Brand.

  • Marty

    Other than the fact that he’s not in the ‘tude pose I don’t see how this looks any different than the movies that are constantly criticized on this site.

    When you said it was cute I was surprised…reading the comments it almost seems like everyone’s just blindly following your opinions…

    • Tanuki

      But… he is in the ‘tude pose. That pose is one of the big cliches, straight out of Preston Blair.

  • Scarabim

    I gotta admit, a theatrical movie based on Easter is at least a new idea. I mean an Easter movie based on the bunny, not the guy on the cross. That rabbit design does look nice. I’m curiously intrigued by this one. Wish I knew more about the story…

    • I know, right? Looks like hollywood’s pretty much sucked Christmas dry that it’s time to move on to the next christian holiday and it’s tradition that has little to nothing to do with the holiday.

    • Russell H

      I don’t know–after “Easter Yeggs,” what is there left to say? (other than, “I wanna Easter egg! I wanna Easter egg!”)

  • Andrew Kieswetter

    That rabbit looks cute. I might just see this.

  • Richard

    The baby chick looks cute. But, coming from the guys who brought us “Despicable Me,” it makes me think it’s just a redesigned minion character.

  • Wait, so will it have rock, grunge or hip-hop music in it?
    I’m confused.

    I’ll put my money on pop.

  • Hmmmmmmm… I’m not totally convinced yet, even if he’s not pulling the ol’ “sassy eyebrows” expression. I really like his flocked texture though–reminds me of the sort of Easter toys I’d get in my basket as a kid. It’ll all depend on how they manage to tie “Rock ‘N’ Roll” in with “Easter.”

    We shall see.. We shall see!

  • EHH

    A CG movie poster that doesn’t seem to emulate the Dreamworks smug? What a concept! Still, Marty is right. I will have to see where this film is going.

  • w

    Looks cute! This makes me cringe though:

    ‘both characters eventually “learn what it takes to finally grow up.”’

    It’s interesting how a lot of films want their audience to grow up, Miyazaki asks the opposite, and Pixar & classic Disney seems to propose how to grow up without screwing up the kid inside. Statistically, 2 out of 3 of these approaches seem to work.

    I just might see ‘Hop’ anyway. The kids on my street LOVE chasing the wild bunnies that live around here, so I’ll probably get roped in. Smart move, making a movie about bunnies & one of the most neglected holiday of the year.

  • I gotta say, I do like that rabbit. I’ll give this a chance.

  • Mr. James

    Big presence in Walmart around Easter.

    I’m working with some of the licensing for this movie in one of their areas of the store and it’s going to be a lot like what they did with “How to Train Your Dragon”. Lots of visuals from the movie with exclusive licensing opportunities and large POP advertising.

    Some of the still shots from the film I’ve seen so far look pretty interesting visually. Lots of Willy Wonka style surroundings for the bunnies to interact with. However, I’ve also see a lot of military stuff as well in some of the shots. Animals wearing army fatigues and camo textured helmets. No idea how it’s involved in the film but visually very nice so I’m going to be hopefully optimistic.

    • Scarabim

      Okay, now I’m really intrigued. Battling bunnies and commando baby chicks…what’s not to like?

    • Steve Gattuso

      The war on Easter? o_O

  • Steven M.

    Great. Another retarded Alvin & Chipmunks rip-off. Why do we need these movies, they’re terrible.

  • Alissa

    Bunny still hasn’t shaken the glass cg’d eye problem but at least isn’t ooozing ‘tude. Should I be worried that he looks a little like a hipster bunny?

    Love the chick though, way cute.

  • It looks like it will be another annoying and predictable movie.

  • “Tim Hill (Alvin and the Chipmunks) directed this hybrid live action-animation feature starring Russell Brand (as the Easter Bunny).”

    There’s two names to put me off a movie right there.

  • Spencer

    If they want a cool character, they should CG animate Specoli from Fast Times. The same damn face every time. Amazing.

    Still, saw the teaser @ CTN and it was pretty cool.

  • greg m.

    Has a bit of Bre’r Rabbit in him.

  • The picture somehow made me brain fart and think of the Rankin-Bass “Here Comes Peter Cotton Tail” stop-mo Easter special from way back when.