Taking a page from the playbook of hip hop musicians who peddle their CDs in tourist areas of Manhattan, Brooklyn animator Mark Stansberry is using a novel way of promoting his cartoon character Puddin–selling DVDs on the subway. The NY Daily News has more about his story. According to Stansberry, he’s sold over 40,000 DVDs over the past two years at $1 a piece. The DVDs contain multiple Puddin cartoons like this one:
Stansberry’s grassroots promotion of his animation is laudable, even if the actual cartoons don’t excite me personally. He is proving that there is more than one way to get your animation into the hands of an audience. Here’s another interview with him in which he talks about how his oldest son is helping out with the digital animation.
The best part of this story is that General Motors made his animation career possible. “I worked fifteen years at General Motors in Maryland, and when they closed down the plant in Baltimore, I got a buy-out,” Stansberry says. “But for all those fifteen years I worked there, I also had my own studio where I was working on my animation and making these shorts…General Motors pretty much put me in a place where I could concentrate on my animation.”