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“Tetragram for Enlargement” by Apparati Effimeri
by amid
July 16, 2009 1:00 pm


Apparati Effimeri

There has been a lot of growth in site-specific animation over the past few years, and artists like Blu and Pablo Valbuena are finding different ways to incorporate the built environment into animation. The video installation “Tetragram for Enlargement,” created by the Italian visual artist collective Apparati Effimeri, is set against a medieval castle, and it’s one of the trippiest marriages of architecture and animation I’ve seen to date.

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    • 7 comments   posted in Ideas/Commentary, Installations

    « « SDCC ‘09: Van Eaton’s Book Booth   |   Harvey-Tomb » »

    07/16/09  2:05pm
    christy says:

    that is AMAZING!
    07/16/09  6:23pm
    some guy says:

    glad to see there are folks out there finding unique, thought provoking applications of animation instead of… you know, talking animals and the continued cannibalization of pop culture.
    07/16/09  9:23pm
    Donald Benson says:

    Fearless prediction: If there’s s Super Bowl next year, there will be a ripoff of this ending with a giant beer or soda logo. And they’ll have a cheap version that goes on tour like the Oscar Meyer Wiener Wagon and projects onto generic office buildings. Earning some marketing execs industry awards for creativity.
    07/17/09  8:08am
    Nelson Diaz says:

    This is beautiful. The music is a bit distracting after a while though.
    07/17/09  9:05am
    Robert Schaad says:

    I liked it. Nice haunting, hypnotic techno-y music too.
    07/17/09  12:22pm
    Mike says:

    wow that’s flippin cool..how did they even do that? just projectors?
    07/19/09  3:00am
    JG says:

    Mindblowing. Seeing this in person must be unbelievable. Very well done.
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