This is one of the most sage pieces of filmmaking advice I’ve ever run across:
“Don’t let this idea ‘Box Office’ and this idea of what pleases people bother you. Concern yourself with the best and finest thing, by God, that you know and do it to the top and give it to them to the hilt and you’ll go places and you’ll never lose.”
Who said it?
Architect Frank Lloyd Wright.
He offered this golden nugget to Disney artists during his visit to the studio in the 1939. Historian Wade Sampson has written a nice article–“Why Frank Lloyd Wright Disliked Fantasia“–which appears at MousePlanet.com. And here is the link to the transcript of Wright’s entire Disney talk.