Last weekend, The Legends of Oz: Dorothy’s Return recorded the worst opening ever for an animated film in more than 2,500 theaters. The film’s exec producer, Greg Centineo, a former Florida coffee shop owner who raised over $100 million from investors to produce this film and its followups, thinks he knows what went wrong.
“The project is not owned by a studio. It’s owned by individuals. Hundreds of people around the country and the world literally invested in this project. We’re nobodies in this industry. And we stepped into a deep, deep ocean, with some very, very big sharks. Some of those mainstream critics have not just trashed the movie, but literally tried to crush it. When you read how belligerent they are against the project – against the film – compared to the audience reviews, it speaks for itself. You don’t have to be a rocket scientist to figure out something is wrong there.”