The Indie Film Distribution Revolution

Inspiring piece in the NY Times about the growing trend of indie film distribution, and its historical roots in indie filmmakers like George Lucas and John Cassavetes. With more independent animated features being made than ever before, finding ways to distribute them outside of conventional Hollywood channels is more important than ever:

In the Old World of distribution, filmmakers hand over all the rights to their work, ceding control to companies that might soon lose interest in their new purchase for various reasons, including a weak opening weekend. (“After the first show,” Mr. Broderick said, repeating an Old World maxim, “we know.”) In the New World, filmmakers maintain full control over their work from beginning to end: they hold on to their rights and, as important, find people who are interested in their projects and can become patrons, even mentors. The Old World has ticket buyers. The New World has ticket buyers who are also Facebook friends. The Old World has commercials, newspapers ads and the mass audience. The New World has social media, YouTube, iTunes and niche audiences. “Newspaper ads,” Mr. Broderick said, “are mostly a waste of money.”


  • http://nocturnusstudios.blogspot.com Nick

    I’ll risk sounding like an idealist but I back that 100%. This could help bring a long overdue renaissance to film distribution. This is pretty exciting stuff.

  • tobor68

    just found powertothepixel.com last month. lots of great info on this subject.

  • Sylvain

    Whoever controls the media, controls public opinion. Let’s be honest, people are sheep. The “new world” is only a few additional media models to control. These new medias are controlled by a few monopolistic and predatorial corporations. If these become useful, they will spend more money to control them. I wish the sundance type of films had a chance, but I’m probably delusional. The masses will have seen only UP, Avatar and Star Trek this year, and they are still telling everyone to see them (on Facebook) because it’s “in” to like these films.

    If anyone has hope for this supposedly new model, tell me why it didn’t work for Fantastic Mr Fox. Everyone I know absolutely loved it. Yet, most of the public (including the asifa voters) haven’t seen it, and they won’t.

    I’m sorry, nothing changed, a revolution will need a lot more hard work from our part.

  • http://www.youtube.com/watch?v=MAm_ppwahPQ Naresh

    I am looking to sell a 3D animated movie. The movie is meant for children. It is composed of 26 episodes, each episode of 11 minutes duration. So full movie is around 4 hrs. duration.

    You can watch a 2.33 minute sample clip here http://www.youtube.com/watch?v=MAm_ppwahPQ

    I am from Mumbai and looking for good buyers. Full copyright will be given to the buyer. Let me know if interested with your price offer.