Fascinating story in yesterday’s LA Times about Afterworld, a new CG animated series which premieres online this week at MySpace. The $3 million production (a significant sum for an online animated series) is comprised of 130 episodes, each between 2-3 minutes. The first ten episodes have been posted onto MySpace and the series can also be seen at Afterworld.tv. Below is an excerpt from the Times about how the creators intend to make money from the series:
Instead of a traditional licensing fee, [production company] Electric Farm gets a cut of the ad revenue MySpace generates from the show. Financial terms weren’t disclosed.
The company also has made money by selling international television, Internet, mobile and gaming rights to Sony Pictures International, which helped finance the project. Sony also is developing a mobile game to be released early next year based on the series.
The global rollout began this month when the Sci-Fi Channel in Australia began airing the show, which is also available in 13 half-hour episodes.
It also will air on television and mobile phones in several other countries.
Afterworld is a great example of the multi-platform future of animation. While series animation on TV is far from dead, it can no longer be regarded as the final frontier for animation creators. There are an ever-increasing number of distribution platforms and revenue streams for animated series nowadays, and projects like Afterworld are helping to pave the way and find what works in this exciting post-TV environment.