The crowd-funding path for short filmmakers is finally gaining traction, and established animation filmmakers have begun experimenting with the concept. Throughout the years, various filmmakers have toyed with the idea of funding their films in this fashion, mostly by soliciting Paypal donations, but the gamechanger has been new websites that are dedicated solely to facilitating crowd-funded projects. The two most prominent sites being used by animators right now are IndieGoGo and Kickstarter. There is a difference between the sites: IndieGoGo’s fundraising period continues indefinitely, whereas Kickstarter has a 90-day fundraising period and if the artist doesn’t meet their monetary goal, all the money is returned to the donors.
Last month on Cartoon Brew, I linked for the first time to a crowd-funded project, The Future. Expect to see us doing a lot more of this; crowd-funding is a major development in how animated shorts will be made in the years to come. Right now, I anticipate the concept will work most successfully for filmmakers with a proven track record, like Nick Cross, who set up a page on IndieGoGo last week to fund his next short The Pig Farmer. That’s because Nick has already made numerous animated shorts over the past few years (The Waif of Persephone and Yellow Cake among them) and all of them without any outside funding. Backers of his project will feel confident that they are investing in a name brand who can get the job done.