The crowd-funding path for short filmmakers is finally gaining traction, and established animation filmmakers have begun experimenting with the concept. Throughout the years, various filmmakers have toyed with the idea of funding their films in this fashion, mostly by soliciting Paypal donations, but the gamechanger has been new websites that are dedicated solely to facilitating crowd-funded projects. The two most prominent sites being used by animators right now are IndieGoGo and Kickstarter. There is a difference between the sites: IndieGoGo’s fundraising period continues indefinitely, whereas Kickstarter has a 90-day fundraising period and if the artist doesn’t meet their monetary goal, all the money is returned to the donors.
Last month on Cartoon Brew, I linked for the first time to a crowd-funded project, The Future. Expect to see us doing a lot more of this; crowd-funding is a major development in how animated shorts will be made in the years to come. Right now, I anticipate the concept will work most successfully for filmmakers with a proven track record, like Nick Cross, who set up a page on IndieGoGo last week to fund his next short The Pig Farmer. That’s because Nick has already made numerous animated shorts over the past few years (The Waif of Persephone and Yellow Cake among them) and all of them without any outside funding. Backers of his project will feel confident that they are investing in a name brand who can get the job done.
There’s also the stop-motion short Line by Justin and Shel Wagner Rasch. They’re asking for $2500 and are already halfway there. The Raschs have two things working in their favor. First, they’ve already posted an animated clip from the film that gives funders a clear sense of the type of work they’re helping them produce:
Additionally, they’re offering unique perks for funders at different levels, including actual puppets used in the film and a chance to attend the music recording sessions. As crowd-funding takes off, it’ll be fun to see the creative goodies that different filmmakers will offer their fans.
Sites like IndieGogo and Kickstarter are already filled with amateur looking projects whose creators are asking for tens of thousands of dollars. Most of those projects understandably have raised only a few bucks at most. On the other hand, I think it bears pointing out that the Raschs and Cross are obviously spending more money on their films than they’re asking for. At this nascent stage, modesty isn’t a bad plan. Crowd-funding is in its infancy, a natural by-product of the growing intimacy between artists and their audience. The most successful filmmakers of the future will be those who grasp the increasingly intertwined relationship between creator and consumer, and recognize how best to take advantage of this new connectedness.
Addendum: After I wrote this piece yesterday, I caught up with my blog reader and noticed that Aaron Simpson at Cold Hard Flash has also written a piece about crowd-funding. It appears that we were both spurred to action by the news of Nick Cross’s project, and we mention a few of the same projects. Aaron doesn’t appear to view this with quite the same perspective as I do though. He writes that, “This method seems like no more than a sophisticated version of the ol’ Paypal ‘donate’ button.” While it’s certainly true that filmmakers have tried soliciting funding like this before, the idea has never taken off in a widespread way because of the lack of a standardized process. Sites like IndieGoGo and KickStarters aim to do for film funding what YouTube did for online video: standardize the process, and this will eventually lead to the normalization of viewers directly sponsoring the content they want to see. That’s a great thing for both creators and consumers.