Gawker’s io9 Launches Animation Website

This week the influential Gawker Media brand launched an animation-specific site called, quite plainly, Animation. The blog is a subsite of the larger io9 brand, which already publishes a fair amount of animation coverage. Another Gawker site, the gaming-oriented Kotaku, covers anime and will continue to do so.

The new Animation site is edited by Jason Krell, who “studied creative writing (and Italian) at the University of Arizona while writing (and editing) for the Arizona Daily Wildcat.” Among the early posts on the site: a passionate piece entitled “Why Saying Animation Is Only For Kids Is Bullshit.” Cartoon Brew’s readers are well past this point of discussion since a majority of our readers actually do this animation thing for a living (or are working toward making it their living), but it’s a valid point that needs to be stressed to the general public, even those who are pop culture savvy like io9′s audience.

Although most major film and entertainment websites already cover animation, the coverage is often haphazard and frequently upstaged by news about Hollywood blockbusters, cable TV series, and celebrities. With io9′s initiative, animation finally has its own dedicated space on a mainstream pop culture website, and with the art form’s rising global profile, we can only expect other online media brands to follow suit.


  • Joseph Patrick

    I’ll check it out since I would love to see another POV in the animation world… though i’m not rushing towards it. Mainly because I’m not a fan of i09. Whenever I see someone post an article they’ve read off that site, I think “Let me guess… another cynical, overly-geeky thing is being discussed.”

    • xRTGx

      That’s the same thought I have whenever I see an article posted from Cartoon Brew.

    • BlueBoomPony

      And they’ll nitpick every frame and every word to the point where you wonder why they torture themselves with a show they seem to hate.

      It’s why I’m a recovering ex-geek. I can no longer stand to be near those OCD plagued twits when trying to enjoy a show or a movie.

      They’re worse than the home theater snobs who spend $40,000 on a system, watch a movie, and can tell you more about the video compression artifacts than the plot.

      It’s an emotional void filled instead with technical jargon I couldn’t take anymore.

  • GS

    I suppose casual swearing in their headlines is part of their formula writing style. Tedious.

    • Funkybat

      It’s pretty much the style of the most recent couple of generations. The 90s-era approach of comedic monologuists like Janeane Garofalo, Margaret Cho and Bill Maher toward casual profanity helped normalize this manner of speech for most people in their 20s and 30s today. People who get hung up on “bad words” are a definite minority among my peer group, and it’s been that way for a while.

      The more civilized among us will usually refrain from this in professional/workplace circumstances. Then again, in workplaces where everyone is between 20-40, especially creative environments, casual cursing usually ends up being the normal way people relate even around the office (to say nothing of over drinks after work.)

      • BlueBoomPony

        I have no hang ups at all about swearing, but don’t expect me to judge anyone positively if they come into my home a drop F bombs every other sentence. That’s beyond crude and into a disorder, and poor communication skills.

  • BlueBoomPony

    I drifted away from io9 after their relentless nitpicking of Korra. I tried explaining that’s it’s OK, even desirable, for heroes to have flaws so that they have somewhere to grow, but it fell on deaf ears.

    • DangerMaus

      I find it strange that they would nitpick over a character having flaws, especially since a lot of complaints I read from fans of certain shows are that certain characters are “Mary Sues” because they are not flawed enough.

      Cadence from MLP: FiM comes to mind in that regard.