Joe Murray, creator of Rocko’s Modern Life and Camp Lazlo, has created a Kickstarter campaign to raise $16,800 to complete 2 three-minute episodes of his new online cartoon series Frog in a Suit. The pilot episode is already complete. This is part of a larger project called KaBoingTV that Murray wants to turn into a “home for quality, cutting edge cartoons and animation on the web, and a ‘free range’ and ethical environment for the artists who make them.”
When I wrote about crowd-funding a few months ago, I said that this funding arrangement would initially work best for filmmakers with a proven track record. Murray certainly has a track record, and more significantly, he is the first creator of a TV series to pursue this route. His reasons for doing so, as stated on his Kickstarter page, are admirable: “I’m trying produce the first episodes without outside funding that comes with strings attached. Its also my wish to have you the audience, plus fellow animators be my producers rather than funding sources that don’t love cartoons as much as you do.”
He also writes that the money raised will be used to hire outside animation talent and won’t be used for his personal labor expenses. The campaign runs 45 days. If his fundraising goal isn’t reached by then, the project will not be funded. In the first day of his campaign, he has already raised over $1600 or nearly 10% of his goal. We’ll keep an eye on this to see what happens.
(Thanks, David Essman)