There are so many animation apps out there that it’s easy to forget a time when the most basic software wasn’t affordable. Within today’s wealth of tools, Loop (available for $0.99 on iPad) stands out for its spare, hand drawn interface and simplified features. Created by Universal Everything, it allows users to trace over video frames, choose pen widths and do some quick-and-dirty onion skinning.

What I like most about this app is that it was inspired by UI designers who like to use pen and paper during the creative process. For many non-animators, animation is a key tool in the ideation process–there are times when a sketch just isn’t enough to convey a vision to your team. Loop values fast sketching and expressiveness over polish, making it a potentially valuable tool for animators and beyond. Visit the Loop gallery to see how people are using the app so far.

Chappell Ellison

CHAPPELL ELLISON is an award-winning design writer and critic based in Brooklyn, New York. In addition to contributing to various publications, she has lent her editorial skills to several visual arts-based institutions and companies, including the Museum of Modern Art, Design Observer, Etsy and the Museum of the Moving Image. Chappell regularly lectures at universities and currently teaches at the School of Visual Arts. She blogs often and tweets twice as much.

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