editors
JERRY BECK (LA)
AMID AMIDI (NY)
Black Thin King
by jerry
November 30, 2008 12:05 am


This viral piece was directed and created by CISMA (Denis Kamioka) and the Birdo Studio in Brazil.

What it is advertising I’m not sure (rolling papers, I think) — but I love it.

(Thanks, Jason Deeble)

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santoshi says:
11/30/08  2:09am

Love the video, the music track is very interesting.

 
Satorical says:
11/30/08  5:36am

It’s a clothing line, although good guess based on the “Roll Your Own” poster.

 
Luciana Eguti says:
11/30/08  7:36am

Hi,

Just a note, this video was, in fact, directed and created by CISMA (Denis Kamioka) and Birdo Studio, for the OCB brand.
Here goes the full credits:

Title: “Black Thin King”
Client: Republic Technologies
Product: OCB
Client contact: Valérie Amiguas

Advertising agency: Road (Barcelona)
Executive creative director: Emilio Lezaun
Creative director: Xavi Solé
Creative team: Iolanda Mora, Marc Mallafré
Account team: Natalia Aznar, Ilonka Von Spanyar

Production company: boolab
Directors: Cisma (Denis Kamioka), Birdo
Executive producer: Coke Ferreiro
Producer: Silvia Romero

 
Luciana Eguti says:
11/30/08  7:37am

oops, rest of the credits:

Service production company: Birdo
Animation direction: Paulo Muppet, Luciana Eguti
Compositing: Daniel Dias
Character design: Rafael Grampá
Music/Sound design: Marcelo Combustion
Animators: Paulo Muppet, Pedro Eboli, Rafael Gallardo
Animator Assistants: William Iamazi Ferro, Gustavo Teixeira
Adicional Designs: Paulo Muppet, Pedro Eboli, Rafael Gallardo

 
zavkram says:
11/30/08  8:07am

The drawing style reminds me the Fleischers’ and Van Beuren’s early 30’s cartoons and the 1960’s “zap comix” of Art Crumb.

 
Ted says:
11/30/08  8:51am

The website advertised in the video says to “visit your tobacconist”; are you saying they’re selling clothes at tobacco shops?

 
Nina Paley says:
11/30/08  12:06pm

WOW! I love it too.

 
Robert Schaad says:
11/30/08  3:15pm

Really like this…a beaut.

 
Dock Miles says:
11/30/08  3:29pm

Sure looks like rolling papers on the blackthinking.com website. They’re halfway cryptic about it, though — after all, rolling papers are among the products where it’s considered a bad idea to show what you think the customer will actually do with them.

 
Ian Jones-Quartey says:
11/30/08  3:33pm

Fantastic!! Great job CISMA and Birdo Studio!

 
PorkyMills says:
11/30/08  5:23pm

Great video…..loved the character designs.

 
doug holverson says:
11/30/08  7:44pm

It’s a good companion piece to Sky’s “Joy to the World” commercial or that “Nesbitt’s Orange Soda Pop” commercial from waaaay back when.

 
Stephen says:
11/30/08  10:00pm

This is just too cool, love the juxtaposition of music and animation styles.

I am gonna have to agree with the rolling paper crowd. Besides the “confetti” in the video, the website disallows under-18s, and the “OCB” mentioned everywhere on the site is a French rollling paper company.

Clothing line this is not.

 
J. J. Hunsecker says:
12/1/08  1:09am

Love the video, the music track is very interesting.

It sounds like they sampled Django Reinhardt. Specifically his version of the song, “I’se A Muggin’”

 
Craig D. says:
12/1/08  8:35am

Black thinking?

Sounds like an ad for an antidepressant.

 
JEFF GORDON says:
12/1/08  9:01am

Turn on, Tune in, Drop out !
GROOVY BABY !!!!!!!!!!!!!!!!

 
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