Below are the striking titles for the Madonna film WHO’S THAT GIRL (1987). The titles, which reimagine Madonna as a Betty Boop-ish figure, were designed by Daniel Melgarejo (1948-1989), an Argentinean cartoonist who did a lot of work at Disney’s Character Merchandising division in the 1980s. Among the artists who animated on this opening were John Canemaker and Elinor Blake. Last year, Oscar Grillo posted some of Daniel’s illustration work on his blog and there’s a tribute site to Melgarejo here.
UPDATE: A reader, who prefers to remain anonymous, wrote in to say that the Madonna character in the video was animated entirely by Doug Frankel, who is currently an animator at Pixar.
UPDATE #2: Animator Norma Rivera-Klingler, who worked on the titles, writes to say that the Madonna character was not animated entirely by Doug Frankel, as mentioned above. Norma writes: