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AS A PUBLIC SERVICE…
January 13, 2005 10:35 am
“The launch today at the United Nations by Firdaus Kharas, Producer and Director of the series, signifies the start of the world’s largest integrated behaviour modification programme. The Three Amigos is a groundbreaking HIV/AIDS prevention strategy, strongly supported by Nobel Laureate Archbishop Desmond Tutu, who has called the PSA’s “a powerful communicating tool”, has written an open letter to broadcasters around the world which he calls “an impassioned plea” to “use these PSA’s. They cannot be played enough”. The Three Amigos is currently playing continuously in South Africa, the Netherlands and Canada. As of today, an international roll-out will offer the PSA’s free to broadcasters, NGO’s and community groups in any country.” |