The United Nations has announced the release this week of The Three Amigos, a series of 20 short, professionally produced animated Public Service Announcements designed to encourage the use of condoms to stop the spread of HIV/AIDS throughout the world. The three animated condom characters are named – get this – Shaft, Stretch and Dick.
“The launch today at the United Nations by Firdaus Kharas, Producer and Director of the series, signifies the start of the world’s largest integrated behaviour modification programme. The Three Amigos is a groundbreaking HIV/AIDS prevention strategy, strongly supported by Nobel Laureate Archbishop Desmond Tutu, who has called the PSA’s “a powerful communicating tool”, has written an open letter to broadcasters around the world which he calls “an impassioned plea” to “use these PSA’s. They cannot be played enough”. The Three Amigos is currently playing continuously in South Africa, the Netherlands and Canada. As of today, an international roll-out will offer the PSA’s free to broadcasters, NGO’s and community groups in any country.”