Did Aardman Get the Memo?

While USA TODAY is often criticized for being written at a fifth-grade reading level, the intelligence of its reporters is apparently at an even lower level. In this ARTICLE about DreamWorks Animation’s decision to spin off into a separate publicly traded company, there’s this gem of a line: “The SEC filing gives the public a first thorough look at the finances of the biggest part of the privately held company famous for computer-animated hits including SHREK, ANTZ and CHICKEN RUN.” Tomorrow USA TODAY is publishing a piece on the third quarter financial results of McDonald’s, or as they like to call it, “That fried chicken restaurant.” But that’s nothing compared to their story next week about Apple Computer and how the company revolutionized the world with its Windows software.

(Thanks to Fred Patten for the tip)