This Nicorette commercial is the first spot I’ve seen directed by Genndy Tartakovsky (DEXTER’S LAB, SAMURAI JACK) since he became connected with The Orphanage. I’m somewhat ambivalent about the spot at the moment, but the graphics are undeniably slick and there’s some snappy timing throughout. Besides Tartakovsky’s direction credit, other talent on the spot includes Webster Colcord (animation supervisor), Brian Kulig (cg supervisor), and Jonathan Rothbart (vfx supervisor).