Greatest Soap Commercial Ever

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“A girl finds some soap in the woods that turns her into a slut.”

That’s the description I found for this risque Lux Provocateur soap commercial on No Fat Clips and it does a pretty good job of summing things up. The stop-motion spot, which definitely wasn’t commissioned for American TV, is directed by Chel White at Bent Image Labs. Designer Jim Clark recently posted some of the spot’s conceptual work on his blog.