I got some photos of the bizarre DRx Looney Tunes mural in Hollywood, which I mentioned in this post a few days ago. It fills an entire wall… and apparently the painting “evolved” over several weeks. Below is a later, more gruesome, version. Click on photo below for a larger image.With Looney Tunes for all intents and purposes off the air (save for a precious few appearances on Boomerang and TCM), and the LOONATICS revamp on Kids’ WB! ruining the characters as a children’s brand, I will give Warner Bros. some credit for not giving up on the original designs and aiming this marketing effort towards older teens and adult consumers.


Here’s a music video (below) I found on YouTube relating to this new merchandising agenda. For more information about this DRx campaign, check out the What’s Up, DRx website.